Brand Manager, Scribner Books

Simon and Schuster Books; New York (NY); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) plan

Life insurance coverage

Disability benefits

Tuition assistance program

PTO

Broad Based Ownership program

Job summary

Simon & Schuster seeks a creative Brand Manager to strengthen campaigns for Scribner high-touch authors, translating each author’s brand into compelling campaigns and partnerships that build awareness, deepen reader engagement, and drive sales.

You’ll work closely with marketing, editorial, and sales to shape how our books and imprints are presented across consumer and industry channels, and lead focused title campaigns with ambitious rollouts each season.

Qualifications

• Three to five years of experience in brand management, consumer marketing, or a related field; publishing, media, or entertainment experience preferred.
• Demonstrated ability to develop clear positioning and execute campaigns across multiple channels.
• Excellent writing, communication, and presentation skills.
• Strong creative judgment and an ability to turn audience insights into effective marketing ideas.
• Experience managing budgets, timelines, and multiple projects simultaneously.
• Comfort interpreting performance data and making practical recommendations.
• A collaborative approach and confidence working with a range of authors and agents.
• A strong interest in books, authors, culture, and the ways readers discover their next read.

Responsibilities

• Develop brand strategy: Define positioning, target audiences, and core messaging for assigned authors, books, series, or publishing initiatives.
• Lead integrated campaigns: Plan and execute campaigns across digital advertising, social media, email, retail, events, and partnerships.
• Maintain brand consistency: Ensure copy, creative assets, and consumer communications reflect each brand’s voice and visual identity.
• Expand readership: Identify opportunities to reach new audiences while strengthening relationships with existing readers.
• Build partnerships: Develop relationships with booksellers, influencers, and aligned brands to extend campaign reach.
• Coordinate across teams: Align campaign priorities, timelines, and deliverables with internal colleagues and author teams.
• Use insights to improve results: Monitor reader behavior, market trends, competitive activity, and campaign performance to inform decisions.
• Manage budgets and schedules: Track spending, maintain campaign calendars, and deliver projects on time and within budget.
• Support long-term growth: Develop initiatives that sustain interest in authors and backlist titles beyond publication.

Skills

Brand management

Marketing campaigns

Budget management

Cross-channel marketing

Strong writing

Job description

Simon & Schuster was named to Forbes magazine list of America's Best Mid-Size Employers 2022. Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world's most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children's Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. For more information visit our website at www.simonandschuster.com.

About The Role

We are seeking a creative, strategic, and collaborative Brand Manager to strengthen the campaigns for Scribner high touch authors and connect our books and authors with more readers. This person will translate each author's brand into compelling campaigns, consistent messaging, and partnerships that build awareness, deepen reader engagement, and drive sales.

Working closely with marketing, editorial, and sales, the Brand Manager will help shape how our books, authors, and imprint are presented across consumer and industry channels.

This individual will also work on focused title campaigns where they'll create ambitious rollouts for frontlist titles across categories in each season.

Key Responsibilities

• Develop brand strategy: Define positioning, target audiences, and core messaging for assigned authors, books, series, or publishing initiatives.
• Lead integrated campaigns: Plan and execute campaigns across digital advertising, social media, email, retail, events, and partnerships.
• Maintain brand consistency: Ensure copy, creative assets, and consumer communications reflect each brand’s voice and visual identity.
• Expand readership: Identify opportunities to reach new audiences while strengthening relationships with existing readers.
• Build partnerships: Develop relationships with booksellers, influencers, and aligned brands to extend campaign reach.
• Coordinate across teams: Align campaign priorities, timelines, and deliverables with internal colleagues and author teams.
• Use insights to improve results: Monitor reader behavior, market trends, competitive activity, and campaign performance to inform decisions.
• Manage budgets and schedules: Track spending, maintain campaign calendars, and deliver projects on time and within budget.
• Support long-term growth: Develop initiatives that sustain interest in authors and backlist titles beyond publication.

Qualifications

• Three to five years of experience in brand management, consumer marketing, or a related field; publishing, media, or entertainment experience preferred.
• Demonstrated ability to develop clear positioning and execute campaigns across multiple channels.
• Excellent writing, communication, and presentation skills.
• Strong creative judgment and an ability to turn audience insights into effective marketing ideas.
• Experience managing budgets, timelines, and multiple projects simultaneously.
• Comfort interpreting performance data and making practical recommendations.
• A collaborative approach and confidence working with a range of authors and agents.
• A strong interest in books, authors, culture, and the ways readers discover their next read.

Simon & Schuster US is an equal opportunity employer (EOE). At Simon & Schuster US, the spirit of inclusion feeds into everything that we do. From employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. We are committed to equal employment opportunity regardless of race, color, national origin, religion, creed, sex (including pregnancy, sexual orientation, gender, gender identity or expression), age, citizenship status, marital status, and Veteran status where protected by law or any other characteristic protected by applicable federal, state, or local law.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable. Additionally, employees have access to our industry-first, Broad Based Ownership program, which makes all employees partners in our shared success.

We are committed to providing reasonable accommodations to qualified individuals in accordance with applicable law. If you need a reasonable accommodation during the application or interview process, please contact us at [e-mail]. Unrelated emails, such as following up on an application, will not receive a response.

Candidates hired for this or any other posted Simon & Schuster role will be employees of Simon & Schuster, LLC, subject to all policies, including the Workplace Privacy Notice, and eligible solely for the benefits plans thereof.