Brand Manager, Books & Authors Campaigns

Simon & Schuster, Inc.; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

Simon & Schuster, Inc. is seeking a creative Brand Manager to strengthen campaigns for Scribner high-touch authors and connect books with more readers. You will translate each author’s brand into compelling campaigns, messaging, and partnerships that build awareness, deepen reader engagement, and drive sales.

You’ll collaborate with marketing, editorial, and sales to shape presentation across consumer and industry channels and develop ambitious title campaigns for frontlist titles each season.

Qualifications

• 3–5 years in brand management or consumer marketing; publishing/entertainment experience preferred.
• Clear positioning and campaign execution across multiple channels.
• Excellent writing, communication, and presentation skills.
• Strong creative judgment and ability to turn audience insights into marketing ideas.
• Experience managing budgets, timelines and multiple projects.
• Comfort interpreting performance data and making practical recommendations.
• Collaborative approach and confidence working with authors and agents.
• Strong interest in books, authors, culture, and how readers discover their next read.

Responsibilities

• Develop brand strategy: Define positioning, target audiences, and core messaging.
• Lead integrated campaigns across digital advertising, social media, email, retail, events, and partnerships.
• Maintain brand consistency in copy, creative assets, and consumer communications.
• Expand readership by reaching new audiences and strengthening relationships with existing readers.
• Build partnerships with booksellers, influencers, and aligned brands to extend reach.
• Coordinate campaign priorities, timelines, and deliverables with internal colleagues and author teams.
• Use reader, market, and campaign data to inform decisions and improve results.
• Manage budgets and schedules; deliver projects on time and within budget.
• Support long-term growth of authors and backlist titles.

Skills

Brand management

Consumer marketing

Campaign planning

Budget management

Cross-functional collaboration

Job description

Simon & Schuster, Inc. is seeking a creative Brand Manager to strengthen campaigns for Scribner high-touch authors and connect books with more readers. You will translate each author’s brand into compelling campaigns, messaging, and partnerships that build awareness, deepen reader engagement, and drive sales.

You’ll collaborate with marketing, editorial, and sales to shape presentation across consumer and industry channels and develop ambitious title campaigns for frontlist titles each season.