Brand Manager: Performance Beverages & Athletes

Monster Energy; Corona (CA); On-site; USD 86,250 - 115,000; Full time

Benefits offered by this job

Competitive compensation

Job summary

Monster Energy in Corona, CA is seeking a seasoned Brand Manager for REIGN Total Body Fuel to shape performance-driven stories and strategies. You will partner with insights, digital, sales, and category teams to develop brand programs, athlete partnerships, loyalty initiatives, and grassroots activations that translate credibility into shelf space.

From strategy to hands-on execution, you will manage budgets, track performance with Nielsen and market data, and craft campaigns that speak to

Qualifications

• Bachelor's Degree in Business Administration, Marketing, Communications, or related field.
• 5+ years of experience in marketing, brand management.
• 3+ years of experience in performance/functional beverage category or CPG.
• Proficient with Microsoft Office, Social Media, Click Up, Nielsen.
• Passion or background in fitness/strength training/performance sports.
• Strong digital fluency with emerging marketing trends and influencer ecosystems.

Responsibilities

• Support the creation and development of the brand marketing plan from strategy to analysis and detailed marketing support informed by data and insights.
• Demonstrate a deep understanding of drivers of performance/functional beverage category and brand.
• Identify opportunities and issues to drive brand growth and profitability.
• Responsible for monthly brand performance reporting including Nielsen, VIP and BU Performance.
• Collaborate with insights team to leverage research and consumer insights.
• Work with category management, strategy, and sales to develop brand selling stories.

Skills

Brand management

Marketing strategy

Digital marketing

Consumer insights

Campaign management

Education

Bachelor's degree in Business/Marketing

Tools

Microsoft Office

ClickUp

Nielsen

Job description

Monster Energy in Corona, CA is seeking a seasoned Brand Manager for REIGN Total Body Fuel to shape performance-driven stories and strategies. You will partner with insights, digital, sales, and category teams to develop brand programs, athlete partnerships, loyalty initiatives, and grassroots activations that translate credibility into shelf space.

From strategy to hands-on execution, you will manage budgets, track performance with Nielsen and market data, and craft campaigns that speak to