Brand Manager - Growth & Innovation Portfolio

dollarshaveclub; Durham (NC); On-site; USD 100,000 - 150,000; Full time

Job summary

Dollar Shave Club is hiring a Brand Manager to own the Truly portfolio, driving brand strategy, product development, and multi-channel marketing across TikTok Shop, Amazon, DTC, and Retail. You will collaborate with in-house teams, shape the innovation roadmap, and scale a brand at DSC's expansion cadence.

The role emphasizes consumer voice, RTB framework, and go-to-market execution, with a focus on speed and impact across beauty categories.

Qualifications

• Bachelor's degree in Marketing or a related field.

Responsibilities

• Serve as the consumer voice for Truly - the experiential, community-led shopper - across all internal and cross-functional conversations
• Protect and evolve Truly's brand identity: voice, scent and product naming language, packaging codes, and community rituals
• Establish and maintain the consumer target, RTBs, and brand positioning as Truly evolves from playful novelty body care toward credible, results-driven body skincare
• Own brand messaging - from planned campaigns to earned media to growth strategy
• Build and maintain the Strategic Growth Plan for the Truly portfolio
• Partner with Channel and affiliate leads to keep the creator and affiliate engine growing - briefing the community rather than managing it into blandness
• Monitor Ratings & Reviews, search interest, share of voice, and the competitive set to surface insights and inform strategy
• Track Household Penetration and brand awareness, and develop audience growth plans in partnership with the creative teams
• Keep a pulse on culture/competitive trends in Beauty for Truly to continue to be on the cutting edge of fashion, social, digital and marketing trends
• Lead innovation end-to-end - from identifying consumer tensions through commercial launch - at Truly's cadence, measured in weeks rather than seasons
• Own concept testing, consumer validation, product P&L development, and demand forecasting for new products
• Rebuild and reposition the Truly shave line, applying DSC category, formulation, and supply chain expertise
• Lead packaging development in partnership with Design and Product Development, holding the line on the finish and quality the consumer is paying for
• Build and own the 2-year Truly innovation and growth roadmap
• Develop and lead go-to-market strategy for all new product launches - positioning, messaging, and full-funnel, creator-first campaign planning
• Lead the development of channel-specific launch toolkits for TikTok Shop, Amazon, Retail, and DTC with the Truly Creative Director
• Partner with Truly's in-house creative team on briefs, copy direction, and asset development
• Ensure the Truly brand story is told with consistency and precision across every touchpoint

Education

Bachelor's degree in Marketing or a related field

Job description

Dollar Shave Club is hiring a Brand Manager to own the Truly portfolio, driving brand strategy, product development, and multi-channel marketing across TikTok Shop, Amazon, DTC, and Retail. You will collaborate with in-house teams, shape the innovation roadmap, and scale a brand at DSC's expansion cadence.

The role emphasizes consumer voice, RTB framework, and go-to-market execution, with a focus on speed and impact across beauty categories.