Senior Director, Portfolio Creative & Design

dollarshaveclub; Durham (NC); On-site; USD 180,000 - 240,000; Full time

Job summary

Dollar Shave Club is seeking a Sr. Portfolio Director, Creative & Design to lead brand creative across the DSC portfolio. You will own how both brands show up to consumers: the concepts, the voice, the design language, the packaging, and the standard.

You will manage two creative teams, report to the Chief Brand & Innovation Officer, and define the operating rhythm to keep work distinctive, human-led, and fast while leveraging AI-native tools where appropriate.

Qualifications

• 10+ years of creative leadership experience.
• Proven ability to steer multiple brands and maintain distinct voices.
• Experience directing in-house creative teams and brand voice programs.

Responsibilities

• Set and drive strategic creative direction across both brands.
• Lead, coach, and grow the creative organization across brands.
• Protect brand distinctiveness and maintain separate voices across consumer touchpoints.
• Own brand voice consistency across paid, owned, earned, retail, packaging, and site.
• Partner with senior leadership to build design systems and tooling across portfolios.

Skills

Creative leadership

Brand design

Strategic direction

Team management

Brand voice

Packaging design

Cross-functional collaboration

Job description

ABOUT DSC:

In 2011, Dollar Shave Club didn't just shake up the shaving aisle-we reinvented it. A viral video put us on the map, and our direct-to-consumer model challenged an entire industry by making great razors accessible, affordable, and actually fun to buy.

Since then, we've grown far beyond blades. From grooming to personal care, we've built a lineup of quality essentials designed to make life easier (and smoother), whether you find us online or in stores near you.

Today, DSC is expanding into new categories and new markets, but our DNA hasn't changed. We're still here to cut the BS, deliver real value, and bring a little humor to the everyday routine.

So what are you waiting for? Join the Club.

THE CREATIVE MANDATE:

We now run two brands that serve two genuinely different people. DSC talks to the value-seeking, performance-first shopper - blunt, funny, no bougie, stop paying for the extra. Truly talks to the experiential, community-led beauty consumer - gourmand, bold, joyful, creator-fed. Both are loved for being unmistakably themselves.

The consumer should never see the seam. Two brands, two voices, no rebranding and no dilution of either identity. Behind the curtain, though, there is enormous leverage to find: shared design capability, shared packaging discipline, shared ways of working, and a shared standard for what good looks like.

Holding both of those truths at once - rigorous separation on the front end, deliberate synergy on the back end - is the job.

ROLE SUMMARY:

We are looking for a Sr. Portfolio Director, Creative & Design to lead all brand creative across the DSC portfolio. You will own how both brands show up to consumers: the concepts, the voice, the design language, the packaging, and the standard.

You will lead two creative teams and the brand voice function - the DSC creative team, the Truly creative team, and our Brand Voice owner - with Creative Directors and Associate Creative Directors reporting to you. You will report directly to the Chief Brand & Innovation Officer.

This is a lead-through-others role that has not stopped being a maker's role. You will still be in the room concepting. But your primary output is direction, judgment, and standard - and your primary discipline is restraint. These teams are fast, scrappy, and produce the overwhelming majority of their content in-house without an agency. That is an asset, not a problem to be solved with process. The best version of this hire raises the ceiling on the work without slowing it down or making it look like it came from the same place.

RESPONSIBILITIES:

• Set and drive strategic creative direction across both brands - the ideas, the standard, and the through-line from brand strategy to executed work
• Lead, coach, and grow the creative organization: Creative Directors, Associate Creative Directors, designers, copy, and social content - across both brands and the Brand Voice function
• Protect each brand's distinctiveness. Ensure DSC and Truly remain unmistakably separate to the consumer in voice, design language, and casting, with no drift toward a house style
• Own brand voice consistency for both brands across every channel - paid, owned, earned, retail, packaging, and site - in partnership with the Brand Voice owner
• Lean into concept and ideation personally on the moments that matter most: platform work, launches, and tentpole campaigns
• Keep a pulse on culture/competitive trends in both personal care and grooming for DSC and Beauty for Truly to continue to be on the cutting edge of fashion, social, digital and marketing trends
• Partner with CBIO on packaging portfolio strategy and design across both portfolios - architecture, hierarchy, shelf impact, and the finish and quality the consumer is paying for
• Define how products come to life across every portfolio and channel, from PDP through retail shelf, and build the creative toolkits that let channels execute without re-briefing
• Identify and capture synergy behind the scenes - shared capability, tooling, production, design systems, and standards - without letting it surface as sameness in the work
• Partner with Brand Management on briefs, ensuring creative is engaged early enough to shape strategy rather than decorate it
• Partner with Channel, Retail, and Amazon leads so creative is built for where it actually runs
• Set the bar for creative quality and hold it, including the hard conversations, while leaving teams the autonomy to get there their own way
• Build the operating rhythm for creative review - fast, clear, decisive, and light enough that it does not become a bottleneck
• Champion our AI-native creative stack, expanding what the team can produce and test while keeping the ideas and the humor human-led
• Manage creative resourcing, prioritization, and contractor and partner relationships against portfolio priorities
• Represent creative to the executive team and the Board, and make the case for the work

REQUIREMENTS:

• 10+ years of creative experience