Brand Manager, Truly Beauty

dollarshaveclub; Durham (NC); On-site; USD 100,000 - 150,000; Full time

Job summary

Dollar Shave Club is hiring a Brand Manager to own the Truly portfolio, driving brand strategy, product development, and multi-channel marketing across TikTok Shop, Amazon, DTC, and Retail. You will collaborate with in-house teams, shape the innovation roadmap, and scale a brand at DSC's expansion cadence.

The role emphasizes consumer voice, RTB framework, and go-to-market execution, with a focus on speed and impact across beauty categories.

Qualifications

• Bachelor's degree in Marketing or a related field.

Responsibilities

• Serve as the consumer voice for Truly - the experiential, community-led shopper - across all internal and cross-functional conversations
• Protect and evolve Truly's brand identity: voice, scent and product naming language, packaging codes, and community rituals
• Establish and maintain the consumer target, RTBs, and brand positioning as Truly evolves from playful novelty body care toward credible, results-driven body skincare
• Own brand messaging - from planned campaigns to earned media to growth strategy
• Build and maintain the Strategic Growth Plan for the Truly portfolio
• Partner with Channel and affiliate leads to keep the creator and affiliate engine growing - briefing the community rather than managing it into blandness
• Monitor Ratings & Reviews, search interest, share of voice, and the competitive set to surface insights and inform strategy
• Track Household Penetration and brand awareness, and develop audience growth plans in partnership with the creative teams
• Keep a pulse on culture/competitive trends in Beauty for Truly to continue to be on the cutting edge of fashion, social, digital and marketing trends
• Lead innovation end-to-end - from identifying consumer tensions through commercial launch - at Truly's cadence, measured in weeks rather than seasons
• Own concept testing, consumer validation, product P&L development, and demand forecasting for new products
• Rebuild and reposition the Truly shave line, applying DSC category, formulation, and supply chain expertise
• Lead packaging development in partnership with Design and Product Development, holding the line on the finish and quality the consumer is paying for
• Build and own the 2-year Truly innovation and growth roadmap
• Develop and lead go-to-market strategy for all new product launches - positioning, messaging, and full-funnel, creator-first campaign planning
• Lead the development of channel-specific launch toolkits for TikTok Shop, Amazon, Retail, and DTC with the Truly Creative Director
• Partner with Truly's in-house creative team on briefs, copy direction, and asset development
• Ensure the Truly brand story is told with consistency and precision across every touchpoint

Education

Bachelor's degree in Marketing or a related field

Job description

ABOUT DSC

In 2011, Dollar Shave Club didn't just shake up the shaving aisle-we reinvented it. A viral video put us on the map, and our direct-to-consumer model challenged an entire industry by making great razors accessible, affordable, and actually fun to buy.

Since then, we've grown far beyond blades. From grooming to personal care, we've built a lineup of quality essentials designed to make life easier (and smoother), whether you find us online or in stores near you.

Today, DSC is expanding into new categories and new markets, but our DNA hasn't changed. We're still here to cut the BS, deliver real value, and bring a little humor to the everyday routine.

So what are you waiting for? Join the Club.

ABOUT TRULY

Truly is a digitally native, mass-premium beauty brand built on gourmand scents, bold design, and a genuinely devoted community. It reaches a shopper DSC could never reach under its own badge: she buys for the experience - scent, ritual, discovery - and she pays more for it.

Truly grew up on TikTok Shop and Amazon with 100K+ active affiliates and an in-house creative team producing the overwhelming majority of its content without an agency. Its retail footprint spans Ulta, Walmart, TJX, CVS, and Boots UK. Its innovation model moves brief-to-shelf in a fraction of a legacy timeline, and kills anything that doesn't hit.

Truly keeps its name, its voice, its community, and its creators. DSC brings marketing expertise, scale, supply chain, subscription and retention operations, and category expertise behind it. The operating principle for this role: run the synergies on the back end, and protect what she pays for on the front end - the packaging, the names, and the community that are the product.

ROLE SUMMARY

We are looking for a Brand Manager to own the Truly portfolio. This is a growth-focused, entrepreneurial role at the center of the most consequential expansion in DSC's history. You will be the consumer voice for Truly: responsible for stewarding brand positioning, building the innovation pipeline, and driving product and marketing strategy across TikTok Shop, Amazon, DTC, and Retail.

You'll partner closely with Truly's in-house creative team, Product Development, Finance, Insights, and Channel leads, and will report to the Chief Brand & Innovation Officer.

This is a steward-and-scale role, not a rebuild. Truly already works. Your job is to make it bigger without making it generic - sharpening the RTB framework, building the innovation roadmap, and bringing rigor to a brand that has grown on instinct and speed. Your judgment about what to standardize and what to leave alone will define whether this brand compounds or flattens.

RESPONSIBILITIES

• Serve as the consumer voice for Truly - the experiential, community-led shopper - across all internal and cross-functional conversations
• Protect and evolve Truly's brand identity: voice, scent and product naming language, packaging codes, and community rituals
• Establish and maintain the consumer target, RTBs, and brand positioning as Truly evolves from playful novelty body care toward credible, results-driven body skincare
• Own brand messaging - from planned campaigns to earned media to growth strategy
• Build and maintain the Strategic Growth Plan for the Truly portfolio
• Partner with Channel and affiliate leads to keep the creator and affiliate engine growing - briefing the community rather than managing it into blandness
• Monitor Ratings & Reviews, search interest, share of voice, and the competitive set to surface insights and inform strategy
• Track Household Penetration and brand awareness, and develop audience growth plans in partnership with the creative teams.
• Keep a pulse on culture/competitive trends in Beauty for Truly to continue to be on the cutting edge of fashion, social, digital and marketing trends
• Lead innovation end-to-end - from identifying consumer tensions through commercial launch - at Truly's cadence, measured in weeks rather than seasons
• Own concept testing, consumer validation, product P&L development, and demand forecasting for new products
• Rebuild and reposition the Truly shave line, applying DSC category, formulation, and supply chain expertise
• Lead packaging development in partnership with Design and Product Development, holding the line on the finish and quality the consumer is paying for
• Build and own the 2-year Truly innovation and growth roadmap
• Develop and lead go-to-market strategy for all new product launches - positioning, messaging, and full-funnel, creator-first campaign planning
• Lead the development of channel-specific launch toolkits for TikTok Shop, Amazon, Retail, and DTC with the Truly Creative Director
• Partner with Truly's in-house creative team on briefs, copy direction, and asset development
• Ensure the Truly brand story is told with consistency and precision across every touchpoint

REQUIREMENTS

• Bachelor's degree in Marketing or a related field
• 4+ years of CPG brand management or m