Remote Senior Marketing Manager – Books & Campaigns

Macmillan Learning; New York (NY); Remote; USD 85,000 - 90,000; Full time

Job summary

Flatiron Books, an imprint of Macmillan, seeks a Senior Marketing Manager to lead creative title campaigns across nonfiction and fiction. You will shape strategy, manage budgets, and oversee author and influencer initiatives to boost discovery and sales.

The role emphasizes strategic, data-informed marketing, cross-functional collaboration, and strong communication with authors, agents, editors, and sales teams.

Qualifications

• 8–10 titles per year marketing campaigns experience.
• Strong project management and presentation skills.
• Excellent written and verbal communication.
• Experience with digital advertising and social media trends.

Responsibilities

• Develop and execute marketing and advertising campaigns for assigned titles (8–10/year) to drive awareness and sales.
• Advise authors on leveraging networks and channels to boost visibility.
• Present marketing plans to authors, editors, sales, and other stakeholders.
• Manage online ad campaigns, coordinate with vendors, analyze results.
• Oversee email marketing and subscriber growth within the imprint.
• Lead the imprint's influencer program from selection to execution.
• Monitor sales, buzz, and opportunities to optimize campaigns.
• Supervise marketing interns and support the Senior Director in strategy.

Job description

Flatiron Books, an imprint of Macmillan, seeks a Senior Marketing Manager to lead creative title campaigns across nonfiction and fiction. You will shape strategy, manage budgets, and oversee author and influencer initiatives to boost discovery and sales.

The role emphasizes strategic, data-informed marketing, cross-functional collaboration, and strong communication with authors, agents, editors, and sales teams.