Brand Manager - FMCG (Remote)

Placements24; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Remote stipend

Flexible hours

Learning budget

Remote team culture

Job summary

Placements24 is seeking an innovative Brand Manager to spearhead brand initiatives within the FMCG sector. This fully remote role offers the freedom to work from anywhere while driving growth and market presence for our client’s portfolio.

You will develop and execute comprehensive brand strategies, manage campaigns, and ensure consistent messaging across channels. The ideal candidate combines market insights, analytics, and autonomous collaboration with remote teams.

Qualifications

• Proven experience as Brand Manager in FMCG.
• Track record of developing and executing brand campaigns.
• Strong understanding of consumer behavior and digital channels.

Responsibilities

• Develop and execute integrated brand plans to grow awareness and market share.
• Lead budgets, campaigns, and promotions across channels.
• Collaborate with product, sales, and agencies to ensure brand consistency.
• Monitor metrics and optimize brand performance.
• Lead new product launches and packaging from a brand perspective.

Skills

Brand management

Campaign management

Market research

Digital marketing

Remote collaboration

Stakeholder influence

Education

Marketing degree

Tools

Marketing analytics platforms

Market research tools

Job description

About the Role

Our client is seeking an innovative and strategic Brand Manager to spearhead brand initiatives within the FMCG sector. This is a fully remote position, offering the flexibility to work from anywhere while driving brand growth and market presence for our client's portfolio. You will be responsible for developing and executing comprehensive brand strategies, managing marketing campaigns, and ensuring consistent brand messaging across all channels. The ideal candidate possesses a deep understanding of the FMCG market, strong analytical skills, and a passion for building impactful brands that resonate with consumers, working autonomously and collaboratively with remote teams across various disciplines.

Key Responsibilities

• Develop and implement integrated marketing plans to build brand awareness, market share, and customer loyalty.
• Conduct market research and consumer insights analysis to identify trends, opportunities, and potential threats.
• Manage brand budgets, advertising campaigns, and promotional activities across digital and traditional media.
• Collaborate with cross-functional teams, including product development, sales, and creative agencies, to ensure brand consistency and effective execution.
• Monitor brand performance metrics, analyze results, and provide recommendations for optimization.
• Lead the development of new product launches and packaging innovations from a brand perspective.

Requirements

• Proven experience as a Brand Manager or in a similar marketing role within the FMCG industry.
• Demonstrated success in developing and executing successful brand strategies and campaigns.
• Strong understanding of marketing principles, consumer behavior, and digital marketing channels.
• Excellent analytical, communication, and presentation skills, with the ability to influence stakeholders.
• Proficiency in market research tools and marketing analytics platforms.
• Ability to work independently and manage multiple projects effectively in a remote setting.

Benefits

• Competitive salary commensurate with experience and a remote work stipend.
• Opportunity to shape and lead brands for a growing FMCG company.
• Flexible working hours and the freedom to manage your own schedule.
• Access to online learning resources and professional development opportunities.
• Contribution to a positive and collaborative remote team culture.