Senior Manager, Consumer Analytics — Insight-Driven Brand Strategy

Kimberly-Clark Corporation; Chicago (IL); Hybrid; USD 140,000 - 173,000; Full time

Job summary

Kimberly-Clark Corporation seeks a Senior Manager, Consumer Analytics to partner with senior leadership and cross-functional teams in North America to develop and execute learning plans that uncover deep consumer insights to guide brand strategy.

The role requires leading advanced analytics projects, leveraging syndicated data sources, and translating data into actionable recommendations. A flexible, hybrid work model is available within the Chicago Commercial Center.

Qualifications

• Undergraduate degree required; advanced degree preferred.
• 10+ years of experience in a data-centric role with experience in advanced analytics such as marketing mix modeling and attribution.

Responsibilities

• Manage advanced analytics projects, including external suppliers, to ensure timely and cost-efficient execution.
• Partner with cross-functional teams to identify business issues, research objectives and hypotheses for brand questions.
• Develop learning plans to evaluate hypotheses and use analytics to define business opportunities.
• Synthesize data to provide insights and recommendations to senior leadership.

Education

Undergraduate degree

Job description

Kimberly-Clark Corporation seeks a Senior Manager, Consumer Analytics to partner with senior leadership and cross-functional teams in North America to develop and execute learning plans that uncover deep consumer insights to guide brand strategy.

The role requires leading advanced analytics projects, leveraging syndicated data sources, and translating data into actionable recommendations. A flexible, hybrid work model is available within the Chicago Commercial Center.