Senior Manager, Consumer Analytics & Insights

Kimberly-Clark Corporation; United States; Hybrid; USD 140,000 - 173,000; Full time

Benefits offered by this job

Overtime pay

401(k) and Profit-Sharing plan

Hybrid remote/in-person work model

Job summary

Kimberly-Clark Corporation seeks a Senior Manager, Consumer Analytics to partner with senior leadership and cross-functional teams to develop North American consumer insights that guide brand strategies. The role emphasizes building talent, influencing decisions, and driving data-driven opportunities across the organization.

You will manage complex analytics initiatives, leverage external data sources, and translate insights into actionable recommendations to shape brand performance and growth

Qualifications

• Undergraduate degree.
• Advanced degree preferred.
• 10+ years of experience in a data-centric role with direct experience with advanced analytics solutions like marketing mix modeling and marketing attribution models.
• Direct experience with syndicated data sources like Nielsen, IRI, Numerator and/or NPD.
• Proven application of behavioral science and forward-thinking research tools.

Responsibilities

• Manage advanced analytics projects, including external suppliers, to ensure projects are executed in an accurate, timely, and cost-efficient manner.
• Support Emerging Analytics team on analytics pilots within the sector, helping to provide business context to the execution and results.
• Apply sound understanding of current and emerging advanced analytics methodologies, action as the functional expert in the application of consumer practices.
• Partner with cross-functional teams to help identify relevant business issues, research objectives and hypotheses to address brand questions and needs.
• Develop the appropriate learning plans to evaluate hypotheses that can assist in meeting business objectives and utilize appropriate analytic techniques to develop and test hypotheses, draw relevant inferences, and create recommendations to define business opportunities.
• Synthesize, interpret, and apply information/data to establish facts and develop insights to provide new perspectives on the brand, category, consumers, and innovation pathways.

Skills

Advanced analytics

Marketing mix modeling

Marketing attribution

Syndicated data (Nielsen/IRI/NPD)

Behavioral science

Leadership

Cross-functional collaboration

Education

Undergraduate degree

Advanced degree preferred

Job description

Kimberly-Clark Corporation seeks a Senior Manager, Consumer Analytics to partner with senior leadership and cross-functional teams to develop North American consumer insights that guide brand strategies. The role emphasizes building talent, influencing decisions, and driving data-driven opportunities across the organization.

You will manage complex analytics initiatives, leverage external data sources, and translate insights into actionable recommendations to shape brand performance and growth