Brand Growth & Innovation Manager — Hybrid

Kimberly-Clark; Chicago (IL); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Career development

Job summary

Kimberly-Clark seeks a Brand Manager for Brand Growth & Innovation focused on Depend®. You will lead brand-building initiatives across North America, shaping 3–5 year strategy and innovation plans while coordinating with R&D, Product Supply, I&A, RGM, Design, and Sales.

You will translate consumer insights into strong positioning and narratives, develop go-to-market strategies, and work with global teams to scale innovations, all while managing P&L to support sales growth.

Qualifications

• Bachelor’s degree in business/marketing; MBA preferred.
• 5+ years’ experience in marketing with brand management in B2B or CPG.
• Strong P&L, budgeting and business planning experience.
• Experience leading cross-functional teams in a matrix organization.
• Ability to translate consumer insights into brand growth initiatives.

Responsibilities

• Develop and lead brand-building initiatives across North America.
• Develop 3–5 year strategy and innovation plans for Depend®.
• Influence cross-functional partners in R&D, Product Supply, I&A, RGM, Design, and Sales.
• Translate insights into positioning, value propositions, and narratives.
• Lead go-to-market strategies linking consumer proposition to retail execution.
• Partner with global teams to scale scale innovations and consumer insights projects.
• Leverage P&L knowledge to drive net sales and operating profit goals.
• Prepare materials for workshops, customer meetings, and steering committees.
• Identify process improvements at key project/brand level.
• Champion Design Thinking and agile methodologies.

Skills

Brand management

Cross-functional leadership

P&L management

Market research

Strategic thinking

Education

Bachelor’s degree in business/marketing

Masters/MBA preferred

Job description

Kimberly-Clark seeks a Brand Manager for Brand Growth & Innovation focused on Depend®. You will lead brand-building initiatives across North America, shaping 3–5 year strategy and innovation plans while coordinating with R&D, Product Supply, I&A, RGM, Design, and Sales.

You will translate consumer insights into strong positioning and narratives, develop go-to-market strategies, and work with global teams to scale innovations, all while managing P&L to support sales growth.