Brand Manager - Brand Management

Global Sports Jobs Limited; New York (NY); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive compensation

Medical insurance

Paid vacation

Parental leave

Mental health resources

401K plan

Commuter benefits

Educational assistance

Bereavement resources

Job summary

Creative Artists Agency (CAA) Brand Management is seeking a Brand Manager to grow licensing programs for iconic clients. You will manage relationships with licensees and brand partners, develop tools like catalogues and line sheets, and collaborate with cross‑functional teams to drive retail profitability.

The role requires 3+ years in licensing or consumer products, strong negotiation and communication skills, and the ability to thrive in a fast-paced, matrix organization.

Qualifications

• Minimum of 3 years in licensing, brand management or consumer products.
• Experience with high-caliber IPs.
• Ability to work in a complex matrix organisation.
• Proven ability to build and maintain relationships with partners across categories and regions.
• Professional, adaptable, creative, timely and hardworking with integrity and a fast pace.
• Financial budgeting, analysis and reporting capabilities.

Responsibilities

• Serve as a key contact for licensees and brand partners.
• Develop and organize business tools like product catalogues and line sheets.
• Drive retail profitability and facilitate licensee–retailer transactions.
• Identify licensing categories from brand heritage and communities.
• Negotiate licensing agreements and participate in presentations.
• Coordinate across Creative, Business Development, Finance and legal teams.

Skills

Relationship management

Negotiation

Sales skills

Analytical ability

Business justification

Job description

About the Role

The Brand Manager is instrumental in the growth, long-term relationship and smooth operation of one or more of CAA Brand Management's clients' licensing programs. The role sits within teams that lead and oversee relationships with the client, relevant stakeholders within the client's business, third-party licensees, and cross-functional and often cross-regional CAA Brand Management teams. CAA Brand Management supports iconic talent and brands with their expansion into new consumer product categories, experiences and territories, partnering clients with leading manufacturers, wholesalers, retailers and operators through licensing, strategic partnerships and joint ventures across 20 countries.

Key Responsibilities

• Serve as a key point of contact and relationship manager for licensees and brand partners.
• Assist with, and at times lead, the development and organisation of essential business development tools for licensees, such as product catalogues, line sheets, and event development and production.
• Partner closely with licensees to understand their business models and product development cycles in order to drive retail profitability, act as liaison to facilitate transactions between licensee and retailer or licensor, and work with finance and licensees to secure and analyse sales forecasts.
• Leverage understanding of automotive brand heritage, vehicle lineups and enthusiast communities to identify relevant licensing categories, and help define and drive strategically aligned opportunities for clients with the sales teams.
• Assist in negotiating new licensing agreements and participate in sales and marketing presentations as necessary.
• Align and drive program building activity across all CAA Brand Management client team members from Creative, Business Development, Finance and Legal to ensure successful execution of the strategy.
• Take brands into relevant, innovative categories through thought leadership, commercial initiative and the development of co-branded and mono-branded licences and brand extensions.
• Drive strategic development to secure retail placements and Direct-to-Retail opportunities, working closely with Creative to develop brand materials specific to retailers or projects.
• Participate in brand strategy and budget setting discussions internally and with the client, and analyse consumer trends and information to help identify product categories to enter as future sources of growth.
• Assist in overseeing the direction, implementation, execution and continuous improvement of the licensing processes, and guide the client in the adoption of industry best practice processes, templates and partners to drive efficient long-term growth of the licensing program.
• Support the CAA Brand Management client team with feedback and guidance on requirements that ensure all partnerships and deals align with the client's brand DNA, guidelines and principles.
• Create and maintain reporting mechanisms for all client management activities, and effectively use automated systems and software to aid in program management.
• Oversee product development, working with internal and external teams to ensure an organised and efficient process that meets business needs.

Required Experience & Qualifications

• Minimum of 3 years in a results-orientated licensing, brand management or consumer products role.
• Experience working on high-calibre IPs.
• Ability to work effectively within a complex matrix organisation and drive results from a team that may not report directly to you.
• Demonstrable ability to build and maintain strong relationships with key partners across categories and regions.
• Professional, personable, adaptable, creative, timely and hard-working, with a high level of integrity, a self-starter work ethic and enjoyment of a fast and dynamic pace.
• Mature time management and prioritisation capabilities.
• Financial (budget) management, analysis and reporting capabilities, including the ability to read, analyse and report on licensee sales, royalties and forecasts/budgets.
• Demonstrable multi-tasking and organisation skills, including juggling tasks and managing priorities across a growing account base and moving the ball forward across different support functions (product development, legal, finance, creative).
• Focused attention to detail.
• Strong sales skills with quantitative, analytical and business justification ability.
• Ability to engage, inspire and galvanise the organisation around a client's vision, position and strategies.

Preferred Skills

• Automotive or lifestyle brand exposure.
• Automotive experience, particularly with automotive IPs.

Workplace

• Minimum of three days per week on-site in the New York office, with a flexible work schedule offered by the Brand Management department.

Benefits & Perks

• Competitive compensation and benefits package for all regular full-time employees.
• Company pays 80%–100% of the cost of medical insurance, basic life and AD&D insurance, telemedicine, and employee assistance and mental health counselling (in person, virtually or through text).
• Paid vacation and holidays.
• Paid sick time.
• Paid parental leave and other paid leaves of absence.
• NICU leave.
• Bereavement resources.
• Adoption benefits.
• Educational assistance.
• Mental health resources and an employee assistance plan.
• Voluntary benefits available for election: dental and vision insurance, 401K plan, flexible spending accounts (health care and dependent care), health savings account, and voluntary life and AD&D insurance.
• Commuter benefits.

About the Company

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing and philanthropy.