Manager, Insights & Analytics - Brand Consulting

Global Sports Jobs Limited; New York (NY); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Paid vacation and holidays

Telemedicine

Mental health resources

Parental leave

Job summary

Creative Artists Agency (CAA) seeks a Brand Consulting Insights & Analytics Manager to lead data-driven sponsorship strategies and insights for high-profile client work. You will partner with Insights & Analytics Directors, VPs, and Account leads to advise on leveraging data across media channels and consumer touchpoints.

You will collaborate with Strategy, Account, Data, and Creative teams, manage expectations, and mentor junior staff while exploring new opportunities for clients through

Qualifications

• Bachelor's degree in statistics, business, or a similar discipline.
• 4–6+ years of experience in a data-driven insights and strategic role.
• Expertise in interpreting consumer research and data and applying it to client strategies.
• Strong Excel and PowerPoint skills.
• Highly developed verbal and written communication skills for diverse stakeholders.
• Curiosity and ability to turn data into stories about driving behavior.
• Understanding of marketing, brand, and social metrics.
• Experience mentoring junior team members.
• Ability to manage multiple projects with attention to detail.
• Experience communicating and advising clients.

Responsibilities

• Support design, implementation, and management of sponsorship strategy, valuation, and measurement initiatives.
• Utilise research tools to aggregate and analyse marketing data.
• Use data visualisation to package reports for stakeholders.
• Leverage data to develop insights for planning and strategy execution.
• Interact with internal teams and clients to manage expectations and deadlines.
• Partner with Strategy and Account teams to build data-driven personas and journeys.
• Interpret trends to inform sponsorship and campaign strategies.
• Bridge between internal teams to balance outputs with efficiency.
• Pitch innovative ideas and test-and-learn opportunities.
• Manage junior staff and cultivate client partnerships.

Skills

Data-driven insights

Analytical skills

Verbal and written communication

Project management

Mentoring junior staff

Stakeholder management

Education

Bachelor's degree in statistics or business

Tools

Excel

PowerPoint

AI-based tools

YouGov

GWI

Meltwater

Job description

About the Role

The Brand Consulting Insights & Analytics Manager plays an important role in some of CAA's most high-profile client work and new-business initiatives. The role leads the development and sell-in of sports, entertainment, and impact strategies, partnering with Insights & Analytics Directors and VPs as well as Account leads to advise C-suite clients and their teams on how to leverage data-driven insights across each media channel and consumer touchpoint. The position interfaces day-to-day with the Account team and functional leaders such as Creative, Strategy, Business Development, and Experiential, as well as inter-agency leaders and senior clients directly.

Key Responsibilities

• Support the design, implementation, and management of sponsorship strategy, valuation, and measurement initiatives across a portfolio of clients.
• Utilise third-party, internal, and client-owned research tools, including AI-based tools, to aggregate and analyse marketing data.
• Use data visualisation skills and tools and sharp judgement to analyse and package reports for key internal and external stakeholders.
• Leverage data to develop new insights with the goal of improving planning and strategy execution.
• Interact directly with internal teams and clients to manage expectations and meet deadlines.
• Partner closely with the Strategy and Account teams to build and apply insight and data-driven personas, segmentation models, customer journeys, and measurement frameworks.
• Interpret category and consumer trends to inform sponsorship marketing, partnership, campaign, and communication strategies.
• Act as a bridge between internal teams — Account, New Business, Data, Strategy, and Creative — facilitating optimal team outputs while balancing efficiency and effectiveness.
• Proactively pitch innovative ideas, new partners, new channels, and test-and-learn opportunities.
• Manage junior staff members.
• Cultivate relationships across CAA to find and promote new opportunities for clients.

Required Experience & Qualifications

• Bachelor's degree in statistics, business, or a similar discipline.
• 4–6+ years of experience in a data-driven insights and strategic role.
• Expertise in interpreting consumer research and data (quantitative and qualitative) and applying it to solutions-based client strategies.
• Strong Excel and PowerPoint skills.
• Highly developed verbal and written communication skills, including the ability to present effectively and persuasively and to adapt to different stakeholders.
• Natural curiosity and a demonstrated ability to turn observed data into a story about what behaviour is driving it.
• Understanding of marketing, brand, and social metrics.
• Experience managing, developing, and mentoring junior team members.
• Strong analytical skills and the ability to think critically and work collaboratively on fast-moving projects.
• Proven ability to manage multiple projects simultaneously while being extremely detail-oriented.
• Experience communicating and providing consultation and advice to clients.
• Knowledge, passion, and curiosity about all things culture, sports, and entertainment.

Preferred Skills

• Experience developing sports, entertainment, and impact-related sponsorship strategies.
• Experience developing questionnaires and designing and fielding primary research.
• Experience valuing partnership opportunities and assets.
• Experience designing and implementing sponsorship measurement campaigns.
• Experience with YouGov, GWI, Meltwater, or other syndicated research platforms.
• Experience with AI-based tools and platforms.

Workplace

• The Brand Consulting department offers a flexible work schedule and requires a minimum of three days per week on-site.

Salary

• Eligible for a discretionary bonus; ultimately, wages may vary based upon factors including relevant experience, time in role, business sector, and geographic location, among other criteria.

Benefits & Perks

• Medical insurance, with the company paying 80–100% of the cost.
• Basic life and AD&D insurance.
• Telemedicine.
• Employee assistance and mental health counselling, available in person, virtually, or through text.
• Paid vacation and holidays.
• Paid sick time.
• Paid parental leave and other paid leaves of absence.
• NICU leave.
• Bereavement resources.
• Adoption benefits.
• Educational assistance.
• Mental health resources.

About the Company

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.