Brand Manager

Husqvarna Group; Town of Charlotte (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Husqvarna Group is seeking a Brand Manager to advance the brand strategy and drive marketing objectives across product segments in North America. You will collaborate with product management, Martech, creative and media to coordinate comprehensive activation plans, working with internal and external agencies to deliver campaigns across paid and owned channels.

The role focuses on consumer insights, go-to-market planning for launches, and cross-functional project leadership to optimize the

Qualifications

• Bachelor’s Degree required.
• 5+ years marketing experience, preferably consumer products.
• Detail oriented and organized for effective project management.
• Strong management skills with ability to balance priorities and timelines.
• Proven communication skills, both written and oral.
• Proven ability to influence cross-functional and senior sales stakeholders in a matrixed organization.

Responsibilities

• Develop deep understanding of consumer segments, channel partners and product to drive brand, commercialization and campaign strategy.
• Lead strategic commercialization planning for priority product launches and translate global objectives into clear go-to-market plans across dealer, retail, ecommerce, Pro and residential channels.
• Craft well-written briefs founded on channel and user insights with clear objectives and deliverables.
• Develop product and category narratives that differentiate the brand and support premium positioning.
• Lead cross-functional UX projects related to web/app improvements and marketing automation.
• Create internal and external communication materials (sell sheets, launch guides, web content, etc.).
• Localize brand strategy and assets for North American market in collaboration with global teams.
• Coordinate with multiple agency partners to extend campaigns on time and budget; provide post-campaign reporting.

Skills

Detail oriented

Organized

Communication skills

Cross-functional collaboration

Time management

Education

Bachelor’s Degree

Job description

The Brand Manager plays a key role in advancing the brand strategy and achieving marketingobjectivesfor growthacross product segments.This role works closely with product management, Martech,creativeand media to coordinate comprehensive marketing activation plans.This personworkswithbothinternalandexternalagency partnerstodevelopholistic marketing campaignsacrosspaid and owned channels.This personis a champion of the consumer and applies those insights and input from sales andanalyticstoward developing and executing effective programs.

What You Need to Know:

• Develop a deepunderstandingof the consumersegments, channelpartnersandproductto drive brand, commercializationand campaign strategy
• Lead strategic commercialization planning for priority product launches, translating global brand,productand businessobjectivesinto clear go-to-market plans across dealer, retail, ecommerce, Pro and residential channels.
• Ability tocraft a well-writtenbrief founded onchannel and userinsightswithclearobjectivesand deliverables
• Develop clear product and category narratives that differentiate the brand, support premiumpositioningand help sales teams communicate value to dealers, retailers,Prosand consumers.
• Lead cross-functional UX projects related toweb/app improvements,DIYinstallationor Pro sales enablement, marketingautomationand the purchase journey.
• Develop internal and external communication materials (i.e.sell sheets, product launch guides, web content, sales and event materials, FAQs)
• Partner with global marketing teams to localize brand strategy, campaignassetsand product positioning for the North American market, ensuring consistency with global direction while meeting regional commercial needs.
• Partner withmulti-agencypartnersto bring ideas to life and extend campaign across relevant channelson time and on budget
• Providestradeshow supportacross product linesfor key messaging, on site presence, and content support
• Leadphotographyshotlists, propguidesand scheduling
• Partnerwith outside agencies andcross-functionallyon Project/Creative Briefing, Production of Digital Content (Web, App, Social, E-mail),Claims & Packaging,Consumer ResearchandPaid & Earned MediaStrategy & Performance
• Support B2B, B2C and Ecommerce business in retailer expansion initiatives,skumanagement, promotionalcalendarand content development
• Provide post-campaign reporting and analysis on marketing programs to drive continuous improvement in our advertising efforts
• Work closely with product managers and lead commercialization process of pro and residential products and accessories
• Work closely with PR team on influencer and affiliate programs, brandpartnershipsand relevant consumer/industry opportunities

What We Are Looking For:

• Bachelor’s Degree
• 5+ years marketing experience(preferably in marketing for consumer products)
• Detail Oriented andOrganizedfor effective project management
• Strong management skills with ability tobalance priorities and timelines
• Proven communication skills, both written and oral
• Proven ability to influence cross-functional and senior sales stakeholders in a matrixed organization, with experience turning brand strategy, productpositioningand market insights into successful commercial launch plans.
• Travel isup to15%