Marketing Consultant

Wet Willie's; Marietta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Wet Willie's in Marietta, GA seeks a Marketing Manager to lead external marketing activities, develop B2B campaigns, and oversee PR strategies. You will coordinate trade shows, present to trade groups, and collaborate with Sales to improve lead conversion.

The role requires a 3+ year track record in marketing leadership, strong communication, and an ability to position the brand in the North American market. A results-driven, collaborative mindset is essential.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business or closely related field.
• Minimum of 3 years' experience leading a marketing team.
• Strong understanding of marketing mix and profitability drivers.
• Knowledge of consultative sales cycle is helpful.
• Proven ability to deliver positive, measurable marketing results.
• Creative thinking for positioning a new brand in NA market.
• Project management skills and a positive attitude.
• Excellent written and verbal communication, presentation, and negotiation abilities.

Responsibilities

• Manage external marketing activities for all B2B lines of business.
• Oversee advertising activities for three professional markets.
• Coordinate trade show activities.
• Develop and execute programs for improved lead generation and market awareness.
• Make professional presentations to trade groups, educational entities, and other constituents.
• Develop and support company Public Relations strategies.
• Negotiate advantageous partnerships and marketing supplier arrangements.
• Interact with the sales force to understand and enhance the rate of closure on lead generation activities.
• Analyze marketing expenditure returns.
• Collect customer feedback to inform product development.
• Collaboration with Sales Management & Sales Teams.
• Manage, train, and supervise staff of Marketing specialists.

Skills

Marketing leadership

Lead generation

Brand positioning

Presentation skills

Negotiation

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Advertising, Business or closely related field

Tools

Microsoft Office

Adobe Creative Suite

Job description

To succeed in this role, you must be a highly skilled communicator, be able to quickly understand internal customer needs, and help drive organizational success. This is a leadership and a hands-on position. It is a position focused on the management & deployment of various resources with the focus on creating awareness and need within our segments.

Key responsibilities include:

• Manage external marketing activities for all B2B lines of business
• Oversee advertising activities for three professional markets
• Coordinate trade show activities
• Develop and execute programs for improved lead generation and market awareness
• Make professional presentations to trade groups, educational entities, and other constituents
• Develop and support company Public Relations strategies
• Negotiate advantageous partnerships and marketing supplier arrangements
• Interact with the sales force to understand and enhance the rate of closure on lead generation activities
• Analyze marketing expenditure returns
• Collect customer feedback to inform product development
• Collaboration with Sales Management & Sales Teams
• Manage, train, and supervise staff of Marketing specialists

Requirements

• Bachelor’s degree in Marketing, Advertising, Business or closely related field
• Minimum or 3 years' experience leading others in professional marketing management role
• An understanding of the marketing mix and how to harness its components to drive improved profitability
• An understanding of the consultative sales cycle is helpful
• Proven ability to achieve positive, measurable results in marketing mix activities
• An ability to think creatively in positioning a new brand in the North American market
• A sense of driving projects to closure, and a positive, winning attitude
• Excellent written and verbal communication, presentation, and negotiation abilities
• Familiarity with Microsoft Office and Adobe Creative Suite