Brand Manager

Husqvarna Professional Products, Inc.; Charlotte (NC); On-site; USD 85,000 - 115,000; Full time

Job summary

The Brand Manager at Husqvarna Professional Products, Inc. drives the brand strategy and commercialization across product segments in collaboration with product management, Martech, creative and media.

They partner with internal teams and external agencies to develop holistic campaigns across paid and owned channels, championing consumer insights to inform programs and ensure impactful launches in North American markets.

Qualifications

• Bachelor’s degree in marketing or a related field.
• 5+ years of marketing experience, preferably consumer products.
• Excellent written and verbal communication.
• Ability to influence cross-functional stakeholders.
• Strong organizational skills and attention to detail.

Responsibilities

• Develop brand, commercialization and campaign strategy across channels.
• Lead go-to-market planning for product launches with dealer, retail, ecommerce, Pro and residential channels.
• Create briefs based on consumer insights and channel needs.
• Collaborate with agency partners on campaigns and content.
• Provide post-campaign reporting and optimization.

Skills

Detail oriented

Strong project management

Communication skills

Cross-functional collaboration

Education

Bachelor’s Degree

Job description

The Brand Manager plays a key role in advancing the brand strategy and achieving marketing objectives for growth across product segments. This role works closely with product management, Martech, creative and media to coordinate comprehensive marketing activation plans. This person works with both internal and external agency partners to develop holistic marketing campaigns across paid and owned channels. This person is a champion of the consumer and applies those insights and input from sales and analytics toward developing and executing effective programs.

What You Need to Know:

• Develop a deep understanding of the consumer segments, channel partners and product to drive brand, commercialization and campaign strategy
• Lead strategic commercialization planning for priority product launches, translating global brand, product and business objectives into clear go-to-market plans across dealer, retail, ecommerce, Pro and residential channels.
• Ability to craft a well‑written brief founded on channel and user insights with clear objectives and deliverables
• Develop clear product and category narratives that differentiate the brand, support premium positioning and help sales teams communicate value to dealers, retailers, Pros and consumers.
• Lead cross‑functional UX projects related to web/app improvements, DIY installation or Pro sales enablement, marketing automation and the purchase journey.
• Develop internal and external communication materials (i.e. sell sheets, product launch guides, web content, sales and event materials, FAQs)
• Partner with global marketing teams to localize brand strategy, campaign assets and product positioning for the North American market, ensuring consistency with global direction while meeting regional commercial needs.
• Partner with multi‑agency partners to bring ideas to life and extend campaign across relevant channels on time and on budget.
• Provides tradeshow support across product lines for key messaging, on site presence, and content support.
• Lead photography shot lists, prop guides and scheduling.
• Partner with outside agencies and cross‑functionally on Project/Creative Briefing, Production of Digital Content (Web, App, Social, E‑mail), Claims & Packaging, Consumer Research and Paid & Earned Media Strategy & Performance Support.
• B2B, B2C and Ecommerce business in retailer expansion initiatives, sku management, promotional calendar and content development.
• Provide post‑campaign reporting and analysis on marketing programs to drive continuous improvement in our advertising efforts.
• Work closely with product managers and lead commercialization process of pro and residential products and accessories.
• Work closely with PR team on influencer and affiliate programs, brand partnerships and relevant consumer/industry opportunities.

What We Are Looking For:

• Bachelor’s Degree
• 5+ years marketing experience (preferably in marketing for consumer products)
• Detail Oriented and Organized for effective project management
• Strong management skills with ability to balance priorities and timelines
• Proven communication skills, both written and oral
• Proven ability to influence cross-functional and senior sales stakeholders in a matrixed organization, with experience turning brand strategy, product positioning and market insights into successful commercial launch plans.
• Travel is up to 15%

Discover roles that inspire growth, challenge boundaries, and allow you to be part of something bigger. Here, you’ll find a team that values bold ideas, sustainable solutions, and collaborative growth. Whether you’re just starting your career or looking for the next big step, we offer a place where passion and purpose come together. Explore our openings and take the first step in your Husqvarna journey. Shaping great experiences is what we do. With our passion for innovation, we create new solutions to enhance urban and green spaces used and loved by many. Transforming the way the world care for outdoor environments. For more than three centuries we have kept innovating and re‑inventing our business. Today, our innovation drives us forward toward a sustainable future, turning opportunities into value for our customers. Our goal is market leadership, grounded in a vision to shape our industry and make a meaningful impact. Read more about our vision and mission here

We are an equal opportunity employer and celebrate diversity. We are committed to create an inclusive environment for all employees and candidates. Together as a team, we can bring the best ideas to life.

Diversity and inclusion is about each and every one of us. We are curious, bold, and built by our differences. At Husqvarna Group, we choose to build on various perspectives to create a company that is stronger – and where we have fun together. Learn more about our diversity and inclusion journey here

We believe that business is ultimately about people, as a team, we win and grow together. Our culture is the fuel that drives us to achieve our goals, built on three culture themes: Bold: We push boundaries, take risks, and act decisively, stepping outside our comfort zones to explore new opportunities. Dedicated: We’re driven by our passion to shape great experiences - and we’ve got the dedication to follow through. Care: We put people first – our customers, our team and future generations. Care is what connects us, spurs our growth and our ability to win together Together, these values empower us to lead, adapt, and grow as a team. Learn more about our culture here