Brand & Launch Specialist — Beverage Marketing

The Judge Group; Traverse City (MI); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Competitive pay

Health, vision, dental, and other insu

Paid Time Off

Simple IRA

Employee discounts

Growth opportunities

Energetic company culture

Job summary

The Judge Group is seeking an Assistant Brand Manager in Traverse City, MI to support the Marketing Director in launching brand campaigns across digital and retail channels. You will coordinate partnerships, manage consumer communications, and drive awareness through events and ecommerce, with hands-on execution of marketing plans and brand representation.

Ideal candidates bring 2–4 years of marketing experience in alcohol/beverage or related fields, a Bachelor’s degree, and strong social,

Qualifications

• Marketing experience in alcohol/beverage, consumer packaged goods, or hospitality preferred.
• Hands-on experience with social media management, email marketing, and content creation.
• Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.

Responsibilities

• Support marketing plans across digital, social, and in-store channels.
• Coordinate brand partnerships and influencer activities, including brief writing and contracts.
• Develop launch plans for new product innovations and manage ecommerce/LTO initiatives.
• Assist in communications across consumer-facing channels including social, email, and PR.

Skills

Social media management

Email marketing

Content creation

Project management

Brand marketing

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

The Judge Group is seeking an Assistant Brand Manager in Traverse City, MI to support the Marketing Director in launching brand campaigns across digital and retail channels. You will coordinate partnerships, manage consumer communications, and drive awareness through events and ecommerce, with hands-on execution of marketing plans and brand representation.

Ideal candidates bring 2–4 years of marketing experience in alcohol/beverage or related fields, a Bachelor’s degree, and strong social,