Brand Manager, Emerging Beverages — In‑Market Growth

Gilder Search Group; Los Angeles (CA); On-site; USD 150,000 - 180,000; Full time

Job summary

Gilder Search Group is seeking a Brand Manager for Emerging Brands in Los Angeles. You will lead brand strategy, program execution, and partnerships with distributors and on-premise accounts to accelerate regional growth.

The role requires 5+ years in brand marketing within beverage/alcohol, with an entrepreneurial mindset and strong communication skills. You will engage in local activation, events, and in-market representation to drive awareness and loyalty.

Qualifications

• 5+ years of brand marketing experience.
• Strong understanding of the three-tier beverage alcohol system.
• Experience building brands in regional or emerging markets.
• Entrepreneurial mindset with bias toward action and execution.
• Experience developing consumer-facing marketing programs from the ground up.
• Excellent communication and presentation skills.
• Willingness to be hands-on and in-market.

Responsibilities

• Develop and execute brand strategies designed to create significant growth in targeted regional markets.
• Build localized marketing programs that generate strong consumer awareness, trial, and loyalty.
• Partner closely with sales teams, distributors, retailers, and on-premise accounts to drive brand growth.
• Develop and execute experiential, sampling, event, social, influencer, and consumer engagement programs.
• Identify opportunities to create outsized local successes that can scale nationally.
• Manage brand budgets, calendars, agencies, vendors, and external partners.
• Translate consumer insights and market trends into actionable brand initiatives.
• Work directly with distributor partners and sales representatives to ensure strong execution in the market.
• Represent the brand at key events, bars, restaurants, and industry functions.
• Monitor performance, analyze results, and optimize marketing programs.
• Help establish the foundation for significant national brand growth over the next several years.

Skills

Brand marketing

Regional market growth

Three-tier system

Entrepreneurial mindset

Communication & presentation

Job description

Gilder Search Group is seeking a Brand Manager for Emerging Brands in Los Angeles. You will lead brand strategy, program execution, and partnerships with distributors and on-premise accounts to accelerate regional growth.

The role requires 5+ years in brand marketing within beverage/alcohol, with an entrepreneurial mindset and strong communication skills. You will engage in local activation, events, and in-market representation to drive awareness and loyalty.