Brand Manager

Tundra Technical Solutions; New York (NY); On-site; USD 110,000 - 140,000; Full time

Job summary

Tundra Technical Solutions is seeking an experienced Senior Brand Manager to lead annual brand planning, strategic marketing initiatives, and innovation execution for a beverage portfolio in the U.S. market.

The role requires a strategic marketer with strong commercial acumen, capable of driving business growth in a fast-paced environment and building culturally relevant brands that resonate with consumers.

Qualifications

• Experience in beverage alcohol industry and knowledge of U.S. three-tier distribution.
• Experience leading integrated marketing campaigns, annual brand planning, and product launches.
• Strong understanding of consumer insights and brand development.
• Proven ability to influence cross-functional stakeholders and collaborate with sales teams.
• Excellent analytical, financial, and project management skills.
• Experience with global or cross-functional teams and external agency partners.
• Strong communication and leadership with a results-driven mindset.

Responsibilities

• Lead end-to-end brand management including annual brand planning and commercial objectives.
• Develop and execute marketing programs to drive awareness, engagement, product trial, and long-term equity.
• Identify cultural trends and partnerships to strengthen relevance and market positioning.
• Manage external agencies and social/paid/owned media strategies for campaigns.
• Create engaging consumer and customer experiences across on-premise, off-premise, and other channels.
• Lead BTL marketing initiatives with Shopper Marketing, Sales, and Commercial Planning teams.
• Collaborate with Sales, Finance, Consumer Insights, Supply Chain, Innovation, and agencies to hit business goals.
• Monitor brand performance and optimize investments for ROI.
• Partner with global and regional teams on product innovation and creative strategies.

Skills

Brand management

Strategic marketing

Commercial acumen

Leadership

Stakeholder management

Analytical skills

Cross-functional collaboration

Job description

We are seeking an experienced Senior Brand Manager to lead annual brand planning, strategic marketing initiatives, innovation execution, and commercial performance for an established portfolio within the beverage alcohol industry.

This role requires a strategic marketer who combines strong commercial acumen with creative thinking, thrives in a fast-paced environment, and is passionate about building culturally relevant brands that resonate with consumers and drive business growth.

Key Responsibilities

• Lead end-to-end brand management, including annual brand planning, strategic development, commercial objectives, and integrated marketing initiatives.
• Develop and execute innovative marketing programs that drive brand awareness, consumer engagement, product trial, and long-term brand equity.
• Identify cultural trends, strategic partnerships, and consumer occasions to strengthen brand relevance and market positioning.
• Manage external agency relationships and oversee paid, earned, owned, and organic media strategies to deliver impactful marketing campaigns.
• Develop engaging consumer and customer experiences across on-premise, off-premise, and non-premise channels through experiential marketing, partnerships, and promotional activations.
• Lead Below-the-Line (BTL) marketing initiatives in collaboration with Shopper Marketing, Sales, and Commercial Planning teams to maximize retail execution and customer engagement.
• Collaborate with cross-functional stakeholders, including Sales, Finance, Consumer Insights, Supply Chain, Innovation, and external agency partners, to achieve business objectives.
• Monitor brand performance, identify growth opportunities, and optimize marketing investments to maximize commercial impact and ROI.
• Partner with global and regional teams to support product innovation, campaign development, and creative marketing strategies.

Required Qualifications & Experience

• Previous experience in the beverage alcohol industry and a strong understanding of the U.S. three-tier distribution system are required.
• Demonstrated experience leading integrated marketing campaigns, annual brand planning, product innovation launches, and commercial execution.
• Strong understanding of consumer insights, brand development, and translating strategic objectives into effective marketing initiatives.
• Proven commercial acumen with the ability to influence cross-functional stakeholders and collaborate with sales organizations.
• Excellent analytical, financial, and project management skills, with the ability to manage competing priorities in a fast-paced environment.
• Experience working with global or cross-functional teams and external agency partners.
• Strong communication, stakeholder management, and leadership skills with a results-driven mindset.