Brand Growth & Strategy Manager

Sigma Alimentos, S.A. de C.V; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Sigma Alimentos, S.A. de C.V in the United States (Arizona) seeks a Brand Manager to lead brand/category projects, develop marketing plans, and drive growth.

You will generate insights, oversee product development, packaging design, and promotional campaigns while collaborating with R&D, Central Marketing, and external partners. The role requires 5 years in brand management, bilingual English/Spanish, and strong analytics.

Qualifications

• Bachelor’s in Marketing, Business, or related field or equivalent experience.
• Five (5) years’ experience in brand/category management.
• License/Certifications: N/A
• Master’s Degree in Business Administration (Preferred).
• Experience in business planning, P&L dynamics, consumer segmentation, targeting and positioning, and consumer insight development.
• Bilingual (English/Spanish) proficiency, both oral and written.
• Experience with traditional and social media communication.

Responsibilities

• Identify and analyze growth opportunities; collaborate with R&D team to develop new products (25%).
• Develop, manage, implement, and support marketing plans and strategies including new product development, promotional campaigns, and market research; analyze P&L and pricing strategy to align with margin objectives; measure effectiveness of plans; recommend strategy redirection (20%).
• Lead the packaging design process in collaboration with internal designers, Central Marketing, and third-party vendors for design changes and marketing materials including sales collateral, newsletters, campaigns, and POS (10%).
• Manage and measure brand/category promotional plans; ensure improvement of key brand/category indicators including awareness, trial, and loyalty (10%).
• Develop, plan, and track brand/category advertising; ensure adherence to allocated budget and efficient allocation of resources; track financial goals across a brand/category portfolio; establish and maintain consistent brand/category image throughout all product lines, promotional materials, events, and communications (10%).
• Conduct category insights: understand market trends and analyze competitive environment to segment, target, and position marketing brand/category; make recommendations based on findings (5%).
• Manage the day-to-day relationship with advertising agency and third-party vendors (5%).
• Provide trade marketing resources and metrics to support successful execution of new product launches (5%).
• Track brand/category advertising, research, and promotional investment to ensure adherence to allocated budget and timely invoice processing (5%).
• Research and analyze to recommend optimal pricing strategy including market trends, market dynamics, competitive set, and product elasticity behavior (5%).
• Other duties as assigned

Skills

Brand management

Market research

Bilingual English/Spanish

Communication

Microsoft Office

Education

Bachelor’s in Marketing/Business

Master’s in Business Administration (Preferred)

Tools

Nielsen/IRI databases

Job description

Sigma Alimentos, S.A. de C.V in the United States (Arizona) seeks a Brand Manager to lead brand/category projects, develop marketing plans, and drive growth.

You will generate insights, oversee product development, packaging design, and promotional campaigns while collaborating with R&D, Central Marketing, and external partners. The role requires 5 years in brand management, bilingual English/Spanish, and strong analytics.