Strategic Trade Marketing Manager

SIGMA-US; Phoenix (AZ); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Employee assistance program

Health insurance

Paid time off

Vision insurance

Job summary

Sigma Foods is hiring a Trade Marketing Manager in Phoenix, AZ to develop and implement Trade Marketing initiatives for assigned areas, aligning with company objectives, Central Category, and Shopper guidelines. You will serve as the liaison between Marketing, Innovation, Sales and field teams.

Responsibilities include designing channel campaigns, forecasting demand, managing budgets, and coordinating in-store activations at POS.

Qualifications

• Proficient in database programs
• Strong verbal and written communication skills
• Bilingual English/Spanish
• Skills in SAP sales module and mobile devices
• Ability to make recommendations based on information gathered and analyzed
• Strong attention to detail and accuracy of data entry
• Understanding of the total business process
• Strong technical, report-running, and analytical abilities
• Ability to troubleshoot problems
• Ability to work within a matrix organization
• Works with multiple account managers/sales directors/departments to discuss and prioritize work initiatives

Responsibilities

• Design, implement, and execute channel/customer campaigns, objectives,Consumer/Category insight, Category, Trade & Shopper Strategy, methodologies, and global tools; manage brand performance; communicate, collaborate, and present information; provide recommendations based on data
• Define Business Strategy by Category; monitor unoccupied market niches; advise opportunities; propose criteria and calendar to product rationalization
• Develop, implement, and manage marketing initiatives, final marketing and advertising plan, and campaign launch; evaluate impact of innovation products implemented in the channel and customer; recommend strategy implementation
• Forecast new products, including rolling booking based on analysis; ensure analysis of sales volume, new customers, price, and profitability; generate Demand Planning for Campaigns, New Products, and Promotions
• Validate profitability of trading conditions; recommend pricing proposal; generate guidelines for prices; manage promotional and portfolio strategies, incentives, and project implementation
• Co-design Brand Activation Plan at POS; manage POP, merchandising, inventory, and new products/promotion availability; negotiate point of sale materials
• Develop, track, and control trade marketing budget; collaborate with marketing leads to develop and supervise regional trade marketing budget
• Develop and coordinate plans with below-the-line agencies; collaborate and communicate product benefits and brand value/equity; monitor Trade Marketing Plans Implementation; approve strategic POS plans
• Ensure metrics are tracked and communicated; provide recommendations to stakeholders
• Hires, trains, supervises, and establishes schedules, work assignments, and evaluations; address disciplinary concerns
• Other duties as assigned

Skills

Verbal & written communication

Bilingual English/Spanish

Analytical abilities

Attention to detail

Matrix organization experience

Education

Bachelor's degree (any of computer engineering, finance, marketing)

Tools

SAP sales module

Mobile devices

Job description

Sigma Foods is hiring a Trade Marketing Manager in Phoenix, AZ to develop and implement Trade Marketing initiatives for assigned areas, aligning with company objectives, Central Category, and Shopper guidelines. You will serve as the liaison between Marketing, Innovation, Sales and field teams.

Responsibilities include designing channel campaigns, forecasting demand, managing budgets, and coordinating in-store activations at POS.