Brand Growth Leader - Beverages & RTD

Beliv Company; Miami Beach (FL); On-site; USD 90,000 - 150,000; Full time

Job summary

Grupo Mariposa is seeking a driven Brand Manager to own and grow the Beliv beverage portfolio in the U.S. You will apply consumer insights to identify opportunities, shape brand strategy, and lead cross-functional execution to drive sustainable profitability.

The role requires 4–6 years in brand management in CPG, strong P&L experience, and fluency in English (Spanish a plus). Based in Miami, this full-time role offers a fast-paced, entrepreneurial environment.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Economics or related field; MBA is a plus
• 4–6 years in brand management or marketing within CPG / FMCG, preferably beverages
• Proven track record owning a brand’s P&L and delivering growth
• Strong ability to translate insights into brand and commercial plans
• Hands-on experience developing and executing brand plans end to end
• Experience collaborating with Sales, Trade Marketing, Finance, Supply Chain and agencies
• Solid financial/analytical skills: budgeting, A&P allocation, ROI tracking
• Entrepreneurial, scrappy mindset in fast-paced, growing brand
• Experience with retail and e-commerce channels a plus
• Excellent communication and storytelling; fluent English; Spanish a plus

Responsibilities

• Own and drive the brand's growth and profitability with an entrepreneurial mindset.
• Collaborate with Sales, Trade Marketing, Finance, Supply Chain and agencies to execute initiatives.
• Develop and execute end-to-end brand plans: positioning, pricing, packaging, media and in-store activation.

Skills

Brand management

CPG / FMCG

P&L ownership

Insights to plans

Cross-functional leadership

English fluency

Education

Bachelor’s degree in Marketing / Business / Economics

MBA (a plus)

Tools

Nielsen / Circana data

SPINS

Job description

Grupo Mariposa is seeking a driven Brand Manager to own and grow the Beliv beverage portfolio in the U.S. You will apply consumer insights to identify opportunities, shape brand strategy, and lead cross-functional execution to drive sustainable profitability.

The role requires 4–6 years in brand management in CPG, strong P&L experience, and fluency in English (Spanish a plus). Based in Miami, this full-time role offers a fast-paced, entrepreneurial environment.