Trade Marketing Analyst: Growth & Insights

Sigma Alimentos, S.A. de C.V; Northern (KY); Hybrid; USD 60,000 - 85,000; Full time

Benefits offered by this job

401(k)

Employee assistance program

Health insurance

Paid time off

Vision insurance

Job summary

Sigma Foods in the United States is seeking a Trade Marketing professional to align initiatives, leverage analytics and develop sales plans for assigned areas. This hybrid role requires up to 20% travel to CA, TX, AZ, IL and NY and collaboration with Revenue Management, Category Management and Field Sales teams.

The position emphasizes developing category insights, managing campaigns and optimizing promotions while working within a matrix organization.

Qualifications

• Bachelor’s degree in Business, Finance, Marketing or related field.
• Three (2) years’ of trade marketing, brand management, or related experience.
• Bilingual in English and Spanish preferred.
• Experience with SAP, BW Analyzer, High Jump and Nielsen data.
• Strong analytical, communication, and cross-functional collaboration skills.

Responsibilities

• Coordinate, develop and implement strategies for Category, Trade and Shopper initiatives for assigned area(s)
• Develop department and category insights to deliver greater share of promotion, distribution and shelving
• Analyze new growth opportunities by category; recommends new business opportunities
• Evaluate and measure campaign results; recommends changes to strategy
• Create and deliver comprehensive category reviews and execute category initiatives with client in collaboration with stakeholders including Revenue Management, Category Management and Field Sales teams
• Implements Trade Marketing strategies; track budget, communicate results and make recommendations to stakeholders
• Other duties as assigned

Skills

Trade marketing

Brand management

Analytics

Communication

Excel

Education

Bachelor’s degree in Business/Finance/Marketing

Tools

SQL

SAP

Nielsen

BW Analyzer

High Jump

Job description

Sigma Foods in the United States is seeking a Trade Marketing professional to align initiatives, leverage analytics and develop sales plans for assigned areas. This hybrid role requires up to 20% travel to CA, TX, AZ, IL and NY and collaboration with Revenue Management, Category Management and Field Sales teams.

The position emphasizes developing category insights, managing campaigns and optimizing promotions while working within a matrix organization.