Brand Manager: Growth Architect for Mexican Flavors

Kinder's Premium Quality Seasonings & Sauces; Walnut Creek (CA); On-site; USD 125,000 - 145,000; Full time

Job summary

Kinder’s is seeking a Brand Manager to blend strategy, growth, and hands-on execution to build the Spanglish brand inspired by Mexican culture. You will shape the brand’s future, drive growth, and lead launches in fast-moving environments.

With 7+ years in CPG brand management, a Bachelor’s degree (MBA preferred), you thrive in entrepreneurial settings and can translate insights into compelling consumer experiences.

Qualifications

• Bachelor's degree required; MBA preferred.
• 7+ years of progressive experience in Consumer-Packaged Goods (CPG) brand management.
• Experience in innovation, product development, or commercialization is highly preferred.
• Proven success managing brands, portfolios, or categories while delivering measurable business growth.
• Strong financial acumen with experience managing P&Ls and developing business cases.

Responsibilities

• Develop annual and long-range business plans that drive sustainable brand growth.
• Own and manage brand performance, including P&L responsibility and achievement of financial targets.
• Analyze business performance to identify growth opportunities using consumer insights, syndicated data, market trends, and competitive intelligence.
• Become the expert on the Mexican-inspired food category, consumer behaviors, competitive landscape, and emerging flavor trends.
• Partner with leadership to establish portfolio priorities, pricing strategies, and business recommendations.
• Develop integrated marketing plans that strengthen brand awareness, trial, and loyalty.
• Lead seasonal campaigns, product launches, promotions, packaging updates, merchandising, digital content, and consumer activations from strategy through execution.
• Partner with creative agencies and internal teams to deliver storytelling that celebrates the Spanglish brand.
• Collaborate with Sales to create customer-specific marketing programs across channels.
• Identify whitespace opportunities and lead innovation from concept through commercialization.
• Develop consumer insights, positioning, pricing, forecasting, business cases, and launch strategies for new products.
• Evaluate the portfolio to recommend innovation, renovation, or rationalization opportunities.
• Lead cross-functional product launch plans while ensuring flawless execution.
• Collaborate with Product Development, Culinary, Operations, Supply Chain, Finance, Sales, and Executive Leadership to bring ideas to market.
• Lead cross-functional teams through complex projects while maintaining aggressive timelines.
• Present business performance, innovation strategies, and growth recommendations to senior leadership.

Skills

Brand management

CPG

Cross-functional leadership

Financial acumen

Analytical skills

Project management

Presentation skills

Education

Bachelor's degree

MBA preferred

Job description

Kinder’s is seeking a Brand Manager to blend strategy, growth, and hands-on execution to build the Spanglish brand inspired by Mexican culture. You will shape the brand’s future, drive growth, and lead launches in fast-moving environments.

With 7+ years in CPG brand management, a Bachelor’s degree (MBA preferred), you thrive in entrepreneurial settings and can translate insights into compelling consumer experiences.