Brand & Growth Strategist — Senior Marketing Lead

Midas International; Florida; On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

401k with company match

Competitive compensation and bonus

Job summary

Midas International is seeking a Senior Marketing Strategist to set the direction for our brand and turn data into decisions that grow the business. You will own the brand strategy and marketing budget, and ensure every channel and touchpoint works as one integrated, 360° program that ladders back to company goals.

This is a high-visibility role for someone who thinks like a business owner: you'll connect consumer and market insights to clear plans, measurable results, and smart investment

Qualifications

• Bachelor’s degree in Marketing, Business Admin, Communications or related field (MBA preferred).
• 6-8 years of progressive brand management experience, ideally in consumer services, retail, automotive aftermarket, QSR, or franchised models.
• Proven track record leading multi-channel integrated campaigns that drive measurable foot traffic and sales growth.

Responsibilities

• Develop and own the annual and multi-year brand strategy, positioning, and marketing plan tied to revenue and growth goals.
• Translate objectives into marketing priorities, KPIs, and a roadmap for the team.
• Identify growth opportunities across segments, products/services, and markets with business cases.
• Guard brand consistency across all touchpoints: messaging, architecture, and standards.
• Lead integrated campaigns across paid, owned, and earned channels: digital, social, email/CRM, content, PR, in-store, partnerships, events.

Skills

Brand management

Campaign management

Data-driven decision making

Budget management

Leadership and coaching

Education

Bachelor’s Degree in Marketing or related field

MBA preferred

Job description

Midas International is seeking a Senior Marketing Strategist to set the direction for our brand and turn data into decisions that grow the business. You will own the brand strategy and marketing budget, and ensure every channel and touchpoint works as one integrated, 360° program that ladders back to company goals.

This is a high-visibility role for someone who thinks like a business owner: you'll connect consumer and market insights to clear plans, measurable results, and smart investment