Brand & Growth Marketing Director

Everist; United States; Remote; USD 150,000 - 230,000; Full time

Job summary

Everist is seeking an Integrated Marketing Director to lead our marketing strategy at the intersection of brand and growth. You will shape campaign narratives, drive performance, and manage omni-channel initiatives across brand, content, performance, and channel programs.

You are brand-obsessed, data-driven, and adept at translating product innovation into consumer storytelling while guiding a lean, fast-paced team toward measurable outcomes.

Qualifications

• 6–8 years of progressive marketing experience, ideally within beauty, wellness, or CPG (haircare a strong plus).
• Proven ability to balance brand building and performance marketing in a DTC or eCommerce environment.
• Hands-on experience overseeing Meta and TikTok campaigns with meaningful budgets.
• Strong background in influencer marketing, social commerce, and creator-led growth.
• Excellent storyteller with a strong creative eye and experience directing creative partners.
• Highly analytical: you’re comfortable owning budgets and making data-informed decisions.
• Organized and execution-focused: you bring clarity and follow-through to everything you touch.
• Experience supporting or executing retail expansions into partners such as Sephora or Ulta is a strong plus.
• Entrepreneurial mindset; comfortable operating in a fast-paced, lean, high-growth environment.

Responsibilities

• Lead brand storytelling and integrated campaign development from concept through launch across channels.
• Oversee performance marketing across paid, owned, and earned channels with focus on CAC and ROAS.
• Own social commerce, SEO/GEO, and affiliate strategy; drive channel experiments and scale what works.
• Manage relationships with external partners including PR teams and agencies to align with brand strategy.
• Support retail expansion readiness and go-to-market planning.

Skills

Brand storytelling

Campaign management

Performance marketing

Influencer marketing

Social commerce

Creative direction

Budgeting & analytics

Team leadership

Job description

Everist is seeking an Integrated Marketing Director to lead our marketing strategy at the intersection of brand and growth. You will shape campaign narratives, drive performance, and manage omni-channel initiatives across brand, content, performance, and channel programs.

You are brand-obsessed, data-driven, and adept at translating product innovation into consumer storytelling while guiding a lean, fast-paced team toward measurable outcomes.