Marketing Manager – Foodservice

Smithfield Foods; Smithfield (VA); On-site; USD 105,000 - 140,000; Full time

Benefits offered by this job

Relocation package

Job summary

Smithfield Foods is seeking a Marketing Manager - Foodservice to lead brand and sales-driven marketing plans that support annual growth goals. You’ll manage brand materials and execute national/local marketing programs, events, and activations, collaborating with internal teams, external partners, and foodservice sales organizations.

Reporting to the Foodservice Marketing Director, you’ll need to be a charismatic, results-driven marketer who excels in all areas of product marketing.

Qualifications

• Bachelor's Degree in Marketing or related field with 5+ years of marketing experience.
• 2+ years of leadership or project management experience.
• B2B marketing experience with a food manufacturer or agency.
• Direct experience or strong knowledge in the foodservice industry preferred.
• Solid understanding of brand management, marketing strategies, media, and selling dynamics.
• Familiar with Power BI, SAP, and PMDM.
• Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) required.

Responsibilities

• Brand/Product Management: develop annual marketing plans and sales tools; analyze market trends and consumer insights to guide strategy.
• Sales Support & Leadership: lead materials approvals and strategic initiatives with management and sales teams.
• Advertising And Promotion Management: manage agency relationships and partnerships to grow the brand.
• Marketing Execution & Evaluation: implement the marketing plan across channels and optimize campaigns.
• Innovation Management: lead product development with brand strategy and collaborate with teams to bring new products to market.

Skills

Marketing strategy

Leadership

Brand management

Analytics

Power BI

SAP

PMDM

MS Office

Education

Bachelor's degree in Marketing

Tools

Power BI

SAP

PMDM

MS Office

Job description

Have a seat at our table. When you join Smithfield, you become part of something special – a company that's sustainably feeding people around the world, producing good food the right way with respect for our people, animals, communities and planet. With opportunities across locations and functions, a culture grounded in our Core Four values - gratitude, communication, respect and accountability - and a strong commitment to learning, collaboration, and innovation, Smithfield offers challenging and rewarding careers where you can grow, contribute and make a real impact.

The Value You’ll Bring

The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section.

Join Us as a Marketing Manager - Foodservice!

Smithfield Culinary is seeking a Marketing Manager - Foodservice to lead brand and sales-driven marketing plans that support annual growth goals. You’ll manage brand materials and execute national/local marketing programs, events, and activations, collaborating with internal teams, external partners, and foodservice sales organizations. Reporting to the Foodservice Marketing Director, you’ll need to be a charismatic, results-driven marketer who excels in all areas of product marketing. The ideal candidate is a relationship builder, able to translate marketing metrics into valuable business drivers for Sales and Distributors. This role requires clear, persuasive communication and strategic thinking.

What You’ll Do

The below statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.

Brand/Product Management

• Works with leadership and agency partners to develop the annual marketing plan and create sales tools (imagery, videos, sell sheets, POS). Collaborates with cross-functional teams to ensure accurate, consistent product information and reduce errors. Analyzes market trends, consumer insights, and purchase behaviors to recommend strategic adjustments, while developing category strategies to meet business goals.

Sales Support & Leadership

• Leads legal approval of materials and customized sales presentations. Drives strategic initiatives in meetings with Business Management and Sales. Enhances understanding of P&L and its impact on marketing, while attending customer presentations to foster a customer-focused approach.

Advertising And Promotion Management

• Manages agency relationships and supports internal/external presentations. Identifies and manages potential partnerships to support brand growth.

Marketing Execution & Evaluation

• Develops and executes the annual marketing plan, ensuring consistent brand messaging across all channels. Drives agency performance and provides feedback on creative, optimizing plans as needed.

Innovation Management

• Leads product development process with brand strategy team; identifying target audience, highlighting key insights, creating product proposition, and assessing market potential. Leads creative exploration exercises to drive brainstorming and white space discussion based on insights for brand and categories. Partners with innovation team help bring viable new products to market, as well as to optimize/renovate existing products as needed.

What We’re Seeking

• Bachelor's Degree from an accredited four-year college or university in Marketing or related field and 5+ years relevant experience; or equivalent combination of education and experience, required.
• 2+ years of demonstrated experience in team management/development or project leadership required.
• B-B marketing experience with a food manufacturer or agency.
• Direct experience or high-level knowledge in the foodservice industry preferred.
• Understanding of brand & associated product management disciplines, key marketing strategies, media, and selling dynamics.
• Familiar with Power BI, SAP, and PMDM.
• Proficiency in Microsoft Office Suite, including Word, PowerPoint, and Excel, required.

Other Skills That Make You Stand Out

• Strong communication (verbal and written) and interpersonal skills required.
• Superior project management and process improvement skills.
• Ability to prioritize projects, organize resources, and direct projects efficiently to produce high-quality and quantity outputs that add value to the company, required. Ability to manage multiple projects at a time.
• Ability to maintain a keen attention to detail, multitask, and work well under pressure.
• Ability to work well with others in a fast-paced, dynamic environment.
• Ability to be respectful, approachable, and team-oriented while building strong working relationships and a positive work environment.

The expected pay range for this position is $105,000 - $140,000 annually.

Smithfield Foods provides pay ranges that reflect its good faith estimate of the salary or hourly wage the company reasonably expects to pay for a position at the time of hire. Individual compensation will be determined based on several factors, including but not limited to, the scope and responsibilities of the role, location of the position, the candidate’s qualifications and experience, internal equity, external market pay for comparable positions and budget considerations. At Smithfield Foods, base pay represents only one aspect of the comprehensive total rewards package.

Learn more about our benefits package here.

Relocation Package Available Yes

EEO Information

Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.

If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.