Associate Brand Manager

Smithfield Packaged Meats Sales Corp; Smithfield (VA); On-site; USD 55,000 - 83,000; Full time

Benefits offered by this job

Relocation package available

Job summary

Smithfield Foods in Virginia seeks a Marketing professional to develop brand strategies for Smithfield, Eckrich, and Nathan’s Famous, leveraging insights to optimize profitability. You’ll work across departments to implement comprehensive marketing and innovation plans.

Responsibilities include budgeting, coupon forecasting, invoicing, creating sales materials, and supporting campaigns with external partners. Travel up to 15% may be required, and relocation support is available.

Qualifications

• Bachelor’s degree in Marketing or related field with 3+ years of experience or equivalent.
• Strong analytical and quantitative skills; ability to analyze market data.
• Excellent communication and relationship-building abilities.
• Experience leading teams or projects and coordinating cross-functional work.
• Proven ability to manage multiple projects with deadlines.

Responsibilities

• Brand Management: analyze market trends and consumer behavior to inform marketing and product strategies.
• Develop category strategies and conduct business analyses to align with objectives.
• Collaborate with Insights for consumer research, targeting, and product optimization.
• Manage budgeting, coupon forecasting, and invoicing; support legal approvals for external docs.
• Create sales presentations and distribute marketing tools for Sales teams.
• Partner with Sales to develop strategic retail partnerships and campaigns.
• Lead in product development by identifying audiences, gathering insights, and evaluating potential.

Skills

Data analysis

Communication

Leadership

Project management

Team collaboration

Microsoft Office

Education

Bachelor's Degree in Marketing or related field

Tools

Syndicated data

Job description

Have a seat at our table. When you join Smithfield, you become part of something special – a company that's sustainably feeding people around the world, producing good food the right way with respect for our people, animals, communities and planet. With opportunities across locations and functions, a culture grounded in our Core Four values - gratitude, communication, respect and accountability - and a strong commitment to learning, collaboration, and innovation, Smithfield offers challenging and rewarding careers where you can grow, contribute and make a real impact.

THE VALUE YOU’LL BRING

The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section. As a Marketing Team member, you will leverage data-driven insights to maximize profitability for specific brand categories. Representing brands like Smithfield, Eckrich, and Nathan’s Famous, you will collaborate across departments to deliver superior products. Responsibilities include developing marketing strategies and brand plans, focusing on product quality, innovation, pricing, distribution, and promotion. You'll shape category strategies, conduct pricing analyses, and perform business evaluations to drive brand performance, working closely with internal teams and external partners to implement comprehensive marketing and innovation plans.

WHAT YOU’LL DO

Brand Management: Analyzes market trends and consumer behaviors to inform marketing and product strategies. Develops category strategies and conducts ongoing business analyses to align brand performance with business objectives. Collaborates with Insights to lead consumer research initiatives for targeting, product optimization, and brand development. Manages budgeting, coupon forecasting, and invoicing, while supporting legal approvals for external documents and contracts. Assists in creating sales presentations, implementing customer marketing plans, and distributing tools (e.g., videos, imagery, and sell sheets) for Sales teams. Engages in strategic meetings with Business Management and Sales to drive brand initiatives.

Advertising and Promotion Management: Builds and maintains agency relationships, preparing internal and external brand presentations. Contributes to the development and execution of annual marketing plans designed to meet brand growth objectives, ensuring a cohesive image across advertising, packaging, and promotions. Provides feedback to agency partners and tests consumer messaging concepts to optimize campaigns. Collaborates with Sales to develop strategic partnerships with retail partners.

Innovation Management: Participates in product development by identifying target audiences, gathering consumer insights, creating product propositions, and evaluating market potential. Engages in creative brainstorming exercises and concept testing to refine innovation and product pipelines. Works closely with functional teams to launch new products and optimize existing ones, ensuring timely market delivery.

Leadership: Drives a positive employee experience through leadership by way of employee development and coaching.

WHAT WE’RE SEEKING

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.

Education & Experience: Bachelor’s Degree from an accredited four-year college or university in Marketing or related field and 3+ years’ relevant experience; or equivalent combination of education and experience, required.

Leadership: Experience acting as a lead by providing training, coaching or mentoring to less experienced staff or through managing a process or project.

Data Proficiency: Strong quantitative and analytical skills required; experience with syndicated data preferred.

Communication & Interpersonal Skills: Excellent communication skills and ability to build strong relationships required.

Project Management: Skilled in prioritizing projects and delivering high-value, quality outcomes.

Team Collaboration: Ability to work effectively and respectfully in dynamic, team-oriented environments.

Technical Skills: Proficient in Microsoft Office Suite (Word, PowerPoint, Excel) required.

OTHER SKILLS THAT MAKE YOU STAND OUT: MBA in Marketing, or related field, and consumer marketing experience with a CPG company in food, preferred. Willingness to travel up to 15% as needed.

The expected pay range for this position is $55,000 - $82,500 annually. Smithfield Foods provides pay ranges that reflect its good faith estimate of the salary or hourly wage the company reasonably expects to pay for a position at the time of hire. Individual compensation will be determined based on several factors, including but not limited to, the scope and responsibilities of the role, location of the position, the candidate’s qualifications and experience, internal equity, external market pay for comparable positions and budget considerations. At Smithfield Foods, base pay represents only one aspect of the comprehensive total rewards package.

Learn more about our benefits package here.

Relocation Package Available Yes

EEO Information

Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law. If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.

At Smithfield, good food starts with good people. "Good food. Responsibly.®" is more than just our tagline; it's what we do. We provide good jobs. We take good care of our animals. We are good stewards of the environment. We do good in our local communities.

Smithfield is proud to offer robust, flexible and affordable benefit plans and programs to support our team members and their loved ones, and with out-of-pocket costs, on average, 20 percent less than plans offered by other employers. Beyond our medical plans, our Be Well programs offer tools and resources to enhance your quality of life, at no additional cost. These programs are uniquely tailored to our Smithfield team and provide support for elective surgeries, weight loss, mental health, cancer, kidney disease, diabetes, smoking cessation, asthma, maternity management and more.

Our company invests in your future. We offer comprehensive training and professional development programs designed to help you reach your full potential. Through LinkedIn Learning, employees can access on‑demand courses, professional certificates, and skill‑based training to build capabilities aligned with career and business needs. Our partnership with Guild supports your continuing education with tuition assistance covering English language learning, high school completion, and degree programs, while our leadership development initiatives nurture high‑potential talent. We also offer unique benefits like our Smithfield Scholarship Program for employees’ children.

Headquartered inSmithfield, Virginia,since 1936,Smithfield Foods, Inc. is an American food company with a leading position in packaged meats and fresh pork products. With a diverse brand portfolio and strong relationships with U.S. farmers and customers, we responsibly meet demand for quality protein around the world. For more information, visit www.smithfieldfoods.com. We believe in the power of protein to end food insecurity and have donated hundreds of millions of food servings to our communities. Smithfield boasts a portfolio of high-quality iconic brands, such as Smithfield®, Eckrich® and Nathan's Famous®, among many others. For more information, visit www.smithfieldfoods.com and connect with us on Facebook, X, formerly known as Twitter, LinkedIn, and Instagram.