Associate Brand Manager

Smithfield Foods; Smithfield (VA); On-site; USD 55,000 - 83,000; Full time

Job summary

Smithfield Foods is seeking a Marketing Team member to leverage data-driven insights and drive profitability across brand categories. You will shape category strategies, conduct consumer research, and manage budgeting, promotions, and sales tools in partnership with Sales teams.

The role focuses on developing comprehensive marketing plans for brands like Smithfield, Eckrich, and Nathan's Famous, with collaboration across departments to ensure cohesive brand performance.

Qualifications

• Bachelor's degree in Marketing or related field with 3+ years of relevant experience required.

Responsibilities

• Develop marketing strategies and brand plans for Smithfield, Eckrich, and Nathan's Famous.
• Lead in pricing analyses, product quality focus, and promotion planning.
• Collaborate with internal teams and external partners to implement marketing initiatives.
• Drive brand initiatives through cross-functional leadership and budgeting oversight.

Skills

Data proficiency

Leadership

Project management

Communication

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

MS Office

Job description

Have a seat at our table. When you join Smithfield, you become part of something special - a company that's sustainably feeding people around the world, producing good food the right way with respect for our people, animals, communities and planet. With opportunities across locations and functions, a culture grounded in our Core Four values - gratitude, communication, respect and accountability - and a strong commitment to learning, collaboration, and innovation, Smithfield offers challenging and rewarding careers where you can grow, contribute and make a real impact.

THE VALUE YOU'LL BRING:

The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section.

As a Marketing Team member, you will leverage data-driven insights to maximize profitability for specific brand categories. Representing brands like Smithfield, Eckrich, and Nathan's Famous, you will collaborate across departments to deliver superior products. Responsibilities include developing marketing strategies and brand plans, focusing on product quality, innovation, pricing, distribution, and promotion. You'll shape category strategies, conduct pricing analyses, and perform business evaluations to drive brand performance, working closely with internal teams and external partners to implement comprehensive marketing and innovation plans.

WHAT YOU'LL DO:

The below statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. May perform other duties as assigned.

Brand Management

• Analyzes market trends and consumer behaviors to inform marketing and product strategies.
• Develops category strategies and conducts ongoing business analyses to align brand performance with business objectives.
• Collaborates with Insights to lead consumer research initiatives for targeting, product optimization, and brand development.
• Manages budgeting, coupon forecasting, and invoicing, while supporting legal approvals for external documents and contracts.
• Assists in creating sales presentations, implementing customer marketing plans, and distributing tools (e.g., videos, imagery, and sell sheets) for Sales teams.
• Engages in strategic meetings with Business Management and Sales to drive brand initiatives.

Advertising and Promotion Management

• Builds and maintains agency relationships, preparing internal and external brand presentations.
• Contributes to the development and execution of annual marketing plans designed to meet brand growth objectives, ensuring a cohesive image across advertising, packaging, and promotions.
• Provides feedback to agency partners and tests consumer messaging concepts to optimize campaigns.
• Collaborates with Sales to develop strategic partnerships with retail partners.

Innovation Management

• Participates in product development by identifying target audiences, gathering consumer insights, creating product propositions, and evaluating market potential.
• Engages in creative brainstorming exercises and concept testing to refine innovation and product pipelines.
• Works closely with functional teams to launch new products and optimize existing ones, ensuring timely market delivery.

Leadership

• Drives a positive employee experience through leadership by way of employee development and coaching.

WHAT WE'RE SEEKING:

• Education & Experience: Bachelor's Degree from an accredited four-year college or university in Marketing or related field and 3+ years' relevant experience; or equivalent combination of education and experience, required.
• Leadership: Experience acting as a lead by providing training, coaching or mentoring to less experienced staff or through managing a process or project.
• Data Proficiency: Strong quantitative and analytical skills required; experience with syndicated data preferred.
• Communication & Interpersonal Skills: Excellent communication skills and ability to build strong relationships required.
• Project Management: Skilled in prioritizing projects and delivering high-value, quality outcomes.
• Team Collaboration: Ability to work effectively and respectfully in dynamic, team-oriented environments.
• Technical Skills: Proficient in Microsoft Office Suite (Word, PowerPoint, Excel) required.

OTHER SKILLS THAT MAKE YOU STAND OUT:

• MBA in Marketing, or related field, and consumer marketing experience with a CPG company in food, preferred.
• Willingness to travel up to 15% as needed.

The expected pay range for this position is $55,000 - $82,500 annually.

Smithfield Foods provides pay ranges that reflect its good faith estimate of thesalary or hourly wagethe company reasonably expects to pay for a positionat the time of hire. Individual compensation will be determined based on several factors, including but not limited to, the scope and responsibilities of the role, location of the position, the candidate's qualifications and experience, internal equity, external market pay for comparable positions and budget considerations. At Smithfield Foods, base pay represents only one aspect of the comprehensive total rewards package. Learn more about our benefits package here.

Relocation Package AvailableNo

EEO Information

Smithfield is an equal opportunity employer committed to workplace diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.

If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.