Brand Growth & Performance Marketer

ChargePoint; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

ChargePoint is seeking a senior marketing leader to bridge brand and performance across omnichannel campaigns. You will own the SEO/AEO strategy, oversee agencies, and manage complex email lifecycle programs that drive measurable outcomes.

The role requires deep experience in brand-driven performance and a track record of connecting brand metrics to business impact. You'll lead cross-functional teams to ensure consistency between owned and paid media while guiding creative direction and audience

Qualifications

• 3 to 6 years in brand, content, or digital marketing with performance accountability.
• Proven ability to architect campaigns across owned channels.
• Strong AEO and SEO fluency, including AI/LLM implications for discovery.
• Agency management experience with strategic briefs.
• Deep ownership of email as a performance channel and lifecycle programs.
• Ability to connect brand metrics to business outcomes.
• Bachelor’s in Communications or Marketing degree.

Responsibilities

• Design and orchestrate omnichannel campaigns across web, email, and social.
• Own AEO and SEO strategy and brief agencies to execute against that architecture.
• Conceive social media campaigns with measurable intent and direct creative agencies to execute.
• Own always-on email lifecycle architecture, segmentation, automation, deliverability and performance.
• Brief web agencies on messaging hierarchy, page intent, and conversion narrative.
• Quantify brand performance and link signals to downstream pipeline or revenue.
• Provide insights to paid media teams from owned channel performance.

Skills

Omnichannel campaigns

AEO & SEO strategy

Agency management

Email lifecycle

Briefing agencies

Brand metrics linkage

Education

Bachelor's in Marketing/Communications

Job description

ChargePoint is seeking a senior marketing leader to bridge brand and performance across omnichannel campaigns. You will own the SEO/AEO strategy, oversee agencies, and manage complex email lifecycle programs that drive measurable outcomes.

The role requires deep experience in brand-driven performance and a track record of connecting brand metrics to business impact. You'll lead cross-functional teams to ensure consistency between owned and paid media while guiding creative direction and audience