Brand Growth Marketing Specialist

MAFÉ Resources; Tampa (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

MAFÉ Resources is seeking a Marketing Specialist to strengthen its brand and drive growth. The role collaborates with leadership to convert ideas into impactful marketing campaigns and measurable results.

You will plan, execute, and measure campaigns across digital and traditional channels, write compelling content, and manage projects from concept to launch while using performance data to optimize outcomes.

Qualifications

• 3+ years of professional marketing experience with campaigns and content.
• Strong writing, editing, and project management skills.
• Experience managing email, social media, websites, or digital ads.
• Ability to use campaign data to optimize results.

Responsibilities

• Plan and execute marketing campaigns to boost brand awareness, leads, and engagement.
• Create and edit content for emails, social media, websites, presentations, and marketing collateral.
• Manage the marketing calendar and coordinate deadlines with teams and vendors.
• Support paid advertising, SEO, and website updates.
• Build and manage email campaigns with audience segmentation and tracking.
• Ensure brand consistency across channels and materials.
• Collaborate with sales for campaigns, collateral, and events.
• Track results, generate reports, and suggest improvements.
• Coordinate with designers, agencies, printers, and partners.

Skills

Campaign management

Content creation

Writing & editing

Marketing analytics

Email marketing

Social media management

CRM/CMS familiarity

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Email marketing tools

Google Analytics

Content Management System

Job description

MAFÉ Resources is seeking a Marketing Specialist to strengthen its brand and drive growth. The role collaborates with leadership to convert ideas into impactful marketing campaigns and measurable results.

You will plan, execute, and measure campaigns across digital and traditional channels, write compelling content, and manage projects from concept to launch while using performance data to optimize outcomes.