Marketing Manager

Kenworth Louisiana; Hammond (LA); On-site; USD 70,000 - 100,000; Full time

Job summary

Kenworth of Louisiana is seeking a Marketing Manager to guide strategic initiatives across the Kenworth of Louisiana, Southland PacLease, and Central Gulf Machinery brands. You will drive growth by developing campaigns, coordinating with sales, HR, and operations, and elevating brand presence across Louisiana.

The role requires 4–7 years in marketing, strong digital expertise, and the ability to lead cross-functional projects.

Qualifications

• Bachelor's degree in marketing, business, communications or related field.
• 4–7 years of marketing experience, preferably with experience managing campaigns, vendors, budgets, or cross-functional projects.
• Strong understanding of digital marketing, social media strategy, email marketing, SEO, paid advertising, and website management.
• Experience with CRM systems, marketing automation tools, Google Analytics, Microsoft 365, project management platforms and design tools such as Canva or Adobe preferred.
• Ability to write clearly, present confidently, manage competing priorities, and influence across departments.

Responsibilities

• Develop and execute marketing strategies that drive revenue growth, customer retention, brand awareness, and business objectives.
• Lead integrated marketing campaigns across digital, social media, email, web, events, and community channels.
• Strengthen brand consistency and customer experience across locations, communications, and touchpoints.
• Oversee digital marketing initiatives, including website management, SEO, local search optimization, advertising, and analytics.
• Create compelling content that showcases customer success, employee engagement, company culture, and community impact.
• Partner with Operations, Sales, Service, Parts, HR, and Recruiting teams to align marketing efforts with priorities.
• Analyze market trends, customer insights, and campaign performance to drive improvements.
• Manage the marketing budget and external partners for ROI.

Skills

Marketing strategy

Cross-functional collaboration

Creative thinking

Education

Bachelor's degree in marketing, business, communications

Tools

CRM systems

Marketing automation tools

Google Analytics

Microsoft 365

Canva

Adobe

Job description

Summary:

As Marketing Manager, you will serve as the steward of the Kenworth of Louisiana, Southland PacLease, and Central Gulf Machinery brands, leading strategic marketing initiatives that
strengthen our presence across Louisiana and drive business growth across all three organizations.
Working closely with executive leadership, you will develop and execute marketing strategies that
enhance customer engagement, support recruitment and employee retention efforts, and increase brand
visibility across the diverse markets we serve. This role acts as a key liaison between operations,
sales, and HR teams, ensuring alignment of marketing efforts with business objectives. Ideal
candidates are results-driven professionals who combine creativity, business acumen, and a passion
for building meaningful connections that contribute to long-term organizational success.

Essential Duties:

• Develop and execute marketing strategies that drive revenue growth, customer retention, brand awareness, and business objectives.
• Lead integrated marketing campaigns across digital, social media, email, web, events, and community channels.
• Strengthen brand consistency and customer experience across all locations, communications, and touchpoints.
• Oversee digital marketing initiatives, including website management, SEO, local search optimization, advertising, and performance analytics.
• Create compelling content that showcases customer success, employee engagement, company culture, and community impact.
• Partner with Operations, Sales, Service, Parts, HR, and Recruiting teams to align marketing efforts with strategic priorities and growth opportunities.
• Analyze market trends, customer insights, competitor activity, and campaign performance to identify opportunities and drive continuous improvement.
• Manage the marketing budget and external partners to maximize efficiency, quality, and return on investment.
• Support talent acquisition, employer branding, and workforce development through targeted recruitment and engagement campaigns.
• Plan and execute trade shows, customer events, sponsorships, employee engagement initiatives, and community outreach programs.
• Serve as a strategic liaison across departments, translating business objectives into actionable marketing and communication plans.
• Present campaign results, key performance indicators, strategic recommendations, and business insights to leadership.
• Other Duties as needed

Qualifications:

• Bachelor's degree in marketing, business, communications, or related field preferred.
• 4–7 years of marketing experience, preferably with experience managing campaigns, vendors, budgets, or cross-functional projects.
• Strong understanding of digital marketing, social media strategy, email marketing, SEO, paid advertising, and website management.
• Experience with CRM systems, marketing automation tools, Google Analytics, Microsoft 365, project management platforms and design tools such as Canva or Adobe preferred.
• Ability to write clearly, present confidently, manage competing priorities, and influence across departments.

Work Environment:

In a professional office environment, employees routinely use standard office equipment such as
computers, phones, photocopiers, and filing cabinets. The role involves prolonged periods of
sitting at a desk, with frequent use of hands and fingers for typing and handling office equipment.
Occasional standing and walking are required to communicate with different departments.
Employees may need to lift and carry office supplies or small packages weighing up to 20 pounds.
Good vision and clear hearing are essential for reading documents and effective communication. The
work environment is typically climate-controlled, with occasional exposure to the busier dealership
floor.

This position is based in Southeast Louisiana and may be office-based in one of our locations in
Houma, Harahan, Hammond, or Port Allen. The selected candidate is expected to primarily office from
one of these locations. As business needs evolve, there is potential for a hybrid work arrangement
in the future, subject to company policy, role requirements, and performance expectations.

This role requires the ability and willingness to travel throughout Louisiana approximately 20% of
the time to support operations, lead improvement initiatives, collaborate with stakeholders, and
participate in project activities across multiple locations.

EEO Statement:

It is the policy of Kenworth of Louisiana, LLC to provide equal employment opportunity (EEO) to all
persons regardless of age, color, national origin, citizenship status, physical or mental
disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or
expression, genetic information, marital status, status with regard to public assistance, veteran
st tus, or any other characteristic protected by federal, state or local law. In addition, Kenworth of