Brand & Growth Marketing Manager

Jerome L Taylor Trucking Inc; District Heights (MD); On-site; USD 90,000 - 130,000; Full time

Job summary

Jerome L. Taylor Trucking, Inc. (JLT) is seeking a Marketing Manager to lead brand development, content creation, digital marketing, lead generation, and customer engagement.

This hands-on role will help JLT expand its presence across existing and emerging markets using cohesive branding and targeted campaigns. You will drive website strategy, SEO initiatives, social media, and partner with Sales to align marketing with revenue goals, while building employer-brand messaging and recruitment

Qualifications

• Demonstrated experience leading integrated marketing strategy.
• Proficiency with digital advertising platforms, analytics, SEO, website management, and CRM/lead tracking.
• Strong writing, project management, stakeholder collaboration, and analytical skills.
• Ability to connect marketing investments to sales outcomes and company objectives.
• Microsoft Outlook, Excel, PowerPoint proficiency; AI tooling.

Responsibilities

• Brand development & positioning: build a cohesive brand identity and differentiated market positioning across channels.
• Lead generation & market growth: plan targeted campaigns and partner with Sales to prioritize territories and qualified leads.
• Digital advertising: manage Google, Microsoft, and Meta campaigns, budgets, and optimization with conversion tracking.
• Website strategy & search visibility: improve content, UX, inquiry paths, and local search campaigns.
• Sales enablement: create proposals, brochures, presentations, and assets; coordinate with Sales on outreach.
• Social media & customer communications: own planning, content calendars, and community messaging; develop newsletters and automation.
• Market expansion, events & partnerships: launch localized campaigns; participate in events and sponsorships.
• Talent attraction & careers marketing: promote careers page and recruitment campaigns.
• Community outreach program: plan and execute partnerships and events; align with brand values.
• Internship program development: assist HR in program design and recruitment.
• Analytics & business alignment: establish KPIs, report on leads, ROI, and revenue contribution.

Skills

Integrated marketing strategy

Lead generation

Digital advertising

Analytics

SEO

Website management

CRM/lead tracking

Content creation

Brand development

Brand positioning

Social media

Sales enablement

Project management

Stakeholder collaboration

AI tools

Microsoft Outlook

Excel

PowerPoint

Writing

Tools

Google Ads

Meta Ads

SEO tools

CRM systems

Job description

Jerome L. Taylor Trucking, Inc. (JLT) is seeking a Marketing Manager to lead brand development, content creation, digital marketing, lead generation, and customer engagement.

This hands-on role will help JLT expand its presence across existing and emerging markets using cohesive branding and targeted campaigns. You will drive website strategy, SEO initiatives, social media, and partner with Sales to align marketing with revenue goals, while building employer-brand messaging and recruitment