Brand & Growth Marketing Director

80Twenty; Los Angeles (CA); Hybrid; USD 150,000 - 210,000; Full time

Job summary

80Twenty is seeking a Director of Marketing to own the “how it feels” across all customer touchpoints in a hands‑on, player‑coach role. You bring exceptional taste, move fast, ship high‑quality work, and shape a coherent brand story while executing.

You’ll lead product launches, seasonal campaigns, and an upcoming subscription launch. You will steer agency and freelancer partners, direct brand aesthetics, and ensure cohesive messaging across email, social, ads, and site.

Qualifications

• High autonomy with taste, speed, and action bias.
• Strong storytelling and copywriting ability.
• Experience leading agencies or vendors; consumer/DTC brand experience.

Responsibilities

• Own launch calendar and briefs for new products.
• Align agencies and ensure cohesive outputs across channels.
• Create launch toolkits unifying messaging and visuals.
• Lead email marketing strategy with agency; review emails before launch.
• Manage agency/freelancer relationships across paid media, social, design, and more.
• Direct brand creative and aesthetics; guide shoots/assets; maintain brand system.
• Build and refresh campaign calendars for holidays and product drops.
• Shape positioning for subscription launches; grow campaigns that convert.

Skills

Autonomy

Design eye

Strong writing

AI fluency

Agency management

DTC branding

Tools

Shopify

Klaviyo

Figma

Adobe CS

Job description

80Twenty is seeking a Director of Marketing to own the “how it feels” across all customer touchpoints in a hands‑on, player‑coach role. You bring exceptional taste, move fast, ship high‑quality work, and shape a coherent brand story while executing.

You’ll lead product launches, seasonal campaigns, and an upcoming subscription launch. You will steer agency and freelancer partners, direct brand aesthetics, and ensure cohesive messaging across email, social, ads, and site.