Brand Storyteller & Creative Marketing Lead

80Twenty; Thousand Oaks (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

80Twenty is seeking a Brand Marketing Manager who can shape the narrative behind a premium heated coffee mug brand expanding into a broader coffee ecosystem. You will own brand storytelling, brief and oversee creative agencies, and ensure every asset feels on-brand from social posts to packaging.

You don't have to be a designer, but you bring a keen eye, strong visual storytelling, and the ability to communicate clearly with internal teams and external partners.

Qualifications

• Keen design eye for visual identity across media.
• Strong storytelling ability to articulate brand narrative.
• Experience working with notable DTC consumer brands.
• Solid writing skills for briefs and product narratives.
• Experience briefing and coordinating with creative agencies.

Responsibilities

• Own Brand Storytelling and Narrative across launches.
• Provide Creative Direction and oversee asset production and quality.
• Lead New Product Launch support with visual direction and copy.
• Oversee Packaging and Physical Brand touchpoints to feel premium.
• Develop Campaign Creative briefs and set visual direction with agencies.

Skills

Design eye

Visual storytelling

Brand experience

Creative writing

Agency collaboration

Hands-on mindset

LA-area-based

Tools

Photoshop

Figma

Adobe Creative Suite

InDesign

Job description

80Twenty is seeking a Brand Marketing Manager who can shape the narrative behind a premium heated coffee mug brand expanding into a broader coffee ecosystem. You will own brand storytelling, brief and oversee creative agencies, and ensure every asset feels on-brand from social posts to packaging.

You don't have to be a designer, but you bring a keen eye, strong visual storytelling, and the ability to communicate clearly with internal teams and external partners.