Luxury Marketing Director: Growth Leader to CMO

80Twenty; Los Angeles (CA); On-site; USD 180,000 - 250,000; Full time

Job summary

80Twenty is seeking a Sr. Director of Marketing for a premium design and manufacturing company’s luxury residential line, based onsite in Carson, CA.

You will partner with executive leadership to set strategy and oversee campaigns spanning brand, demand generation, and growth marketing. The role leads an existing marketing team, with a clear growth trajectory toward a CMO role and ownership of all marketing for the two residential brands.

Qualifications

• 10+ years of marketing experience, with at least 5 years leading teams.
• Hands-on execution ability to build campaigns and launch materials while leading others.
• Experience marketing premium design-led products such as luxury lighting or high-end interiors.
• Experience marketing to both trade/B2B audiences and direct-to-consumer customers.
• Proven track record of delivering high-quality creative on tight timelines.
• Strong creative judgment with ability to give direct, specific feedback on work.
• Commercial focus: setting targets, measuring performance, and acting on results.
• Knowledge of designer/architect channels is a plus.

Responsibilities

• Own brand positioning and messaging for two residential brands.
• Lead go-to-market strategy and launch assets.
• Own demand generation across ABM, email, eCommerce, paid social, and search.
• Set performance targets by channel and optimize investments.
• Direct creative output and provide actionable feedback.
• Lead and develop the marketing team with high standards for quality and turnaround.
• Build programs for dealer acquisition, retention, and loyalty.
• Partner with Sales to improve lead quality and channel engagement.
• Coordinate launch across Product Management, Sales, Operations, and Creative.
• Ensure messaging and visual identity are consistent across brands.

Skills

Marketing leadership

Demand generation

Brand strategy

Go-to-market strategy

Campaign execution

Team leadership

Job description

80Twenty is seeking a Sr. Director of Marketing for a premium design and manufacturing company’s luxury residential line, based onsite in Carson, CA.

You will partner with executive leadership to set strategy and oversee campaigns spanning brand, demand generation, and growth marketing. The role leads an existing marketing team, with a clear growth trajectory toward a CMO role and ownership of all marketing for the two residential brands.