Brand Growth Manager – Insights & Innovation

Butterball; Garner (NC); On-site; USD 85,000 - 120,000; Full time

Job summary

Butterball in North Carolina is seeking a marketing professional to execute core business strategies, refine product offerings across categories, and develop fact-based selling stories from research to support key accounts.

You will collaborate with R&D and cross-functional teams, manage branding and marketing plans, analyze syndicated data, and oversee packaging and A&P budgeting to drive growth and brand equity.

Qualifications

• Bachelor’s degree in related field or equivalent.
• 3+ years of relevant experience or the knowledge, skills, and abilities to succeed in the role.
• MBA (preferred) as added qualification.

Responsibilities

• Guides and collaborates with R&D and cross-functional teams on line extensions and improvements.
• Supports branding to reinforce brand positioning in communications.
• Develop marketing plans for key accounts to drive trial and awareness.
• Evaluate syndicated data monthly to interpret trends and inform strategies.
• Assess marketing plan effectiveness and plan next steps.
• Oversee packaging development to ensure brand standards.
• Manage A&P budget.

Skills

Product development

Digital marketing

Brand management

Consumer research

P&L analysis

Data-driven decisions

Communication skills

Project management

Microsoft Office

Education

Bachelor's degree in related field

MBA (preferred)

Tools

Circana

Power BI

Microsoft Excel

Job description

Butterball in North Carolina is seeking a marketing professional to execute core business strategies, refine product offerings across categories, and develop fact-based selling stories from research to support key accounts.

You will collaborate with R&D and cross-functional teams, manage branding and marketing plans, analyze syndicated data, and oversee packaging and A&P budgeting to drive growth and brand equity.