Associate Brand Manager

Butterball, LLC; Garner (NC); On-site; USD 70,000 - 95,000; Full time

Job summary

Butterball, LLC is seeking a Marketing Manager to drive strategy and execution across product categories from concept to launch. You will partner with R&D and cross-functional teams to refine offerings and support key accounts with data-driven selling stories and promotional programs.

The role emphasizes brand positioning, consumer research, and market trend analysis to guide packaging and communications that reinforce Butterball’s market leadership.

Qualifications

• Bachelor’s degree or equivalent in Business, Marketing, Communications, or related field.
• At least 3 years of relevant experience in marketing or product management.
• Strong communication, presentation, and interpersonal skills.

Responsibilities

• Executes core marketing strategies; defines and refines product offerings across categories.
• Supports key sales opportunities with research-based selling stories and promotional programs.
• Guides line extensions with R&D and cross-functional teams; ensures brand consistency.
• Partners to develop marketing plans for key accounts to drive trial and awareness.
• Evaluates syndicated data monthly to inform strategy and measure impact.
• Oversees packaging development to maintain brand standards.

Skills

Product development

Digital marketing

Consumer research

Brand management

Category management

Communication

Presentation

Interpersonal skills

Data analysis

Power BI

Microsoft Office

Project management

Education

Bachelor’s degree in related field or equivalent

Tools

Power BI

Content Management Systems

Microsoft Office

Job description

Responsible for the execution of the core business strategies of the marketing team. Defines and refines the product offering across all assigned categories. Supports key sales opportunities through the development of fact-based selling stories using secondary and custom research, and execution of promotional programs for key accounts.

Key Responsibilities

• Guides and collaborates with R&D and other cross-functional teams on the development of line extensions and continuous improvement of current items.
• Supports branding efforts such that all consumer and trade communications reinforce the brand’s positioning.
• Partners to develop marketing plans for key accounts to guide trial, improve awareness, and support the execution of those plans.
• Evaluates syndicated data monthly and understand the implications of trends against strategies.
• Evaluates marketing plan effectiveness, such as program tracking, sales impact and next-step action plans, etc.
• Responsible for the packaging development process for product offerings, ensuring all products are designed to brand standard and consistently live up to the brand.

Minimum Qualifications (Educations & Experience)

• Bachelor’s degree in related field or equivalent (i.e., Business, Marketing, Communications, etc.)
• 3+ years of relevant experience or the knowledge, skills, and abilities to succeed in the role

Knowledge, Skills, and Abilities

Butterball Core Competencies

• Safety First: We put safety first. The health, safety, and well-being of our people, products, and turkeys is everyone's responsibility and everyone's jobs.
• Integrity: We trust each other to do the right thing. We act with integrity and gain the confidence and trust of others through honesty, respect, and authenticity.
• Stewardship: We take care of what matters. We are accountable to our commitments and take responsibility for the well-being of our teams, our quality, our customers, our business, our brand, and our communities. We are always answerable for our actions and those we lead.
• Enthusiastic Attitudes: We create a climate where everyone feels they belong and can be engaged, every day. Where our people are enthusiastic and motivated to do their best and work together to make great things happen.
• Continuous Improvement: We are committed to continuous improvement. We challenge ourselves and our company to constantly learn, develop, grow, improve, and innovate.

Essential Knowledge, Skills, and Abilities

• Working knowledge of product development, digital marketing, social media, consumer research, category management, and/or brand management best practices
• Familiarity with commonly used consumer research methodologies and the ability to draw conclusions from research and translate learnings into successful new initiatives
• Solid communication, presentation, and interpersonal skills
• Skilled at creative problem-solving and critical thinking with the ability to promote initiatives with the company’s growth goals and brand equity
• Familiarity in profit and loss (P&L) analysis and management, including utilizing category budgets to wisely invest the funds and maximize returns
• Ability to synthesize diverse information to draw relevant conclusions and make actionable recommendations
• Skilled at evaluating data, deriving insights, and making data-informed recommendations
• Ability to effectively advocate for new initiatives, secure the necessary buy-ins, and gain full organizational support
• Good project management skills with the ability to handle multiple projects simultaneously, under tight time constraints and within budget parameters
• Proficient with Microsoft Suite (i.e., Word, Excel, PowerPoint, Teams, Outlook, SharePoint, etc.) and the ability to learn and apply new technologies (i.e., Power BI, content management systems, etc.)

Preferred Knowledge, Skills, and Abilities

• Advanced degree such as MBA
• Experience using Circana
• Experience in industries such as Manufacturing, Food Manufacturing, or Retail

Physical Demands

• While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, reach, stoop, kneel, and use hands and fingers to operate a computer, telephone, keyboard, and occasionally lift up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception, color vision and the ability to adjust focus

Working Conditions

• Work is performed in a climate-controlled office environment.
• The noise level of the environment is usually moderate.
• Required travel up to 10% of the time.

Disclaimer

We embrace equal opportunity employment. Butterball is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.

This position is deemed Safety Sensitive for purposes of Butterball’s Drug/Alcohol Screening & Testing Policy. Details will be provided to individuals who receive a conditional job offer, or upon request.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of what is required of personnel so classified. Furthermore, they do not imply or establish a contract for employment and are subject to change at the discretion of the employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.