Brand Marketing Manager, Growth & Innovation

Butterball, LLC; Garner (NC); On-site; USD 70,000 - 95,000; Full time

Job summary

Butterball, LLC is seeking a Marketing Manager to drive strategy and execution across product categories from concept to launch. You will partner with R&D and cross-functional teams to refine offerings and support key accounts with data-driven selling stories and promotional programs.

The role emphasizes brand positioning, consumer research, and market trend analysis to guide packaging and communications that reinforce Butterball’s market leadership.

Qualifications

• Bachelor’s degree or equivalent in Business, Marketing, Communications, or related field.
• At least 3 years of relevant experience in marketing or product management.
• Strong communication, presentation, and interpersonal skills.

Responsibilities

• Executes core marketing strategies; defines and refines product offerings across categories.
• Supports key sales opportunities with research-based selling stories and promotional programs.
• Guides line extensions with R&D and cross-functional teams; ensures brand consistency.
• Partners to develop marketing plans for key accounts to drive trial and awareness.
• Evaluates syndicated data monthly to inform strategy and measure impact.
• Oversees packaging development to maintain brand standards.

Skills

Product development

Digital marketing

Consumer research

Brand management

Category management

Communication

Presentation

Interpersonal skills

Data analysis

Power BI

Microsoft Office

Project management

Education

Bachelor’s degree in related field or equivalent

Tools

Power BI

Content Management Systems

Microsoft Office

Job description

Butterball, LLC is seeking a Marketing Manager to drive strategy and execution across product categories from concept to launch. You will partner with R&D and cross-functional teams to refine offerings and support key accounts with data-driven selling stories and promotional programs.

The role emphasizes brand positioning, consumer research, and market trend analysis to guide packaging and communications that reinforce Butterball’s market leadership.