Brand Marketing Manager - Barefoot

GALLO; Dallas (TX); Hybrid; USD 125,000 - 187,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Employee wine shop

Profit sharing

Company holidays

Job summary

GALLO is seeking a Brand Marketing Manager to spearhead growth for Barefoot and related brands. This hybrid role requires collaboration with senior leadership, cross-functional teams, and agency partners. Manage campaigns, drive brand health, and contribute to strategic marketing initiatives across multiple channels.

The position supports the P&L for Barefoot, the top wine brand by dollar sales in the U.S., with travel up to 50% and a hybrid work model based in Modesto, CA or Dallas, TX.

Qualifications

• Master's degree plus 3 years of brand management experience or Bachelor's with 5 years in sales/marketing/agency with brand management experience.

Responsibilities

• Lead brand initiatives for Barefoot and drive P&L considerations in collaboration with Senior Manager and Director.
• Develop integrated marketing campaigns and manage agency relationships to strengthen brand equity and growth.

Skills

Brand management

P&L management

Cross-functional leadership

Analytical & financial acumen

Communication skills

CPG/alcohol industry knowledge

Education

Master's degree

Bachelor's degree

High School diploma with 9+ years experience

Job description

Job Type:Full-time

Work Category:Hybrid Telecommute, Hybrid Telecommute

Sponsorship:Not Available

Hybrid TelecommuteCompensation: $124,800- $187,200

We are GALLO

We're a family-owned company with a 90+ year legacy, that's consistently recognized as a Glassdoor "Best Places to Work." We have130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We're home to the #1 wine and spirits brands in the U.S. - Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

*Location: Modesto, CA (3 days per week onsite required) OR Dallas, TX (4 days per week onsite required)

A Taste of What You'll Do

Join our dynamic team as a Brand Marketing Manager, where you'll spearhead initiatives that propel our company's growth and drive impactful business outcomes. In collaboration with the Senior Manager and Director, you will support the P&L for Barefoot, the #1 wine brand by dollar sales in the U.S and the official wine sponsor of the NFL. You will lead critical subsets of brand initiatives, leveraging your expertise to mentor and partner with both internal and external teams.

We value innovation and strategic thinking, and you will have the opportunity to shape marketing communications, creative development, and brand health outcomes. Your ability to develop integrated marketing campaigns and execute strategies will be pivotal in driving both short-term and long-term growth of the brand. You'll be responsible for agency management and marketing channel expertise, crafting tactics that resonate with brand equity while responding to emerging trends and opportunities.

Your deep consumer empathy will drive the identification of insights and the development of compelling consumer narratives, translating data into actionable strategies. Through regular engagement with distributor sales reps and customers, you'll gather invaluable insights that shape brand placement and equity perceptions.

Ideal candidates bring deep expertise in CPG and/or alcohol beverage brand management, paired with a genuine passion for the category. You are a driven self-starter who thrives in a fast-paced, ever-evolving environment. Naturally collaborative, you'll work closely with cross-functional brand teams and internal and external partners to support and elevate the Barefoot brand.

What You'll Need

• Master's degree plus 3 years of experience to include brand management experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of sales, marketing, consulting, or agency experience to include brand management experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 4 years of Gallo sales, marketing, engineering or operations experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 9 years of sales, marketing, consulting, or agency experience to include brand management experience reflecting increasing levels of responsibility.
• Required to travel up to 50% of the time to designated business locations and to support in-market expectations in order to effectively perform essential job responsibilities.
• Strong analytical & financial acumen.
• Demonstrated skill in leading and coaching cross-functional teams.
• Ability to influence management, lead cross-functional teams, and work through others.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Excellent written & verbal communication skills.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You'll Stand Out

• Experience Managing a P&L.
• CPG, Pharmaceutical, or Alcohol beverage industry experience.
• Solid understanding of 3-tier distribution system.
• Brand strategy & positioning experience.

Our Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.

The Fine Print

• The Company does not sponsor for employment-based visas for this position now or in the future.
• We offer a broad salary range to allow for long-term growth. Actual compensation paid within the range will be determined by multiple factors, including, but not limited to, education, experience, knowledge, skills and abilities, internal equity, and alignment with market data. Although we estimate the successful candidate hired into this role will be placed between the entry point and middle of the range, the decision will be made on a case-by-case basis related to these factors. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participate in tasting room tip pools, as applicable.
• This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.
• It is the Company's policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo's policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, traits associated with race, including but not limited to, hair texture and protective hairstyles (such as braids, locks, and twists), color, national origin, ancestry, creed, religion, physical disability, mental disability, medical condition as defined by applicable state law (including cancer and predisposing genetic characteristics), genetic information, marital status, familial status, sex, gender, gender identity, gender expression, sexual orientation (actual or perceived), transgender status, sex stereotyping, pregnancy, childbirth or related medical conditions, reproductive health decision making, age, military or veteran status, domestic violence or sexual assault victim status, or any other basis protected by applicable law. Nor will Gallo discriminate based on a perception that an individual has any of the foregoing characteristics or is associated with a person who has, or is perceived to have, any of those characteristics.

Gallo will comply with state and local laws prohibiting discrimination for lawful out-of-work behavior, such as off-duty use of cannabis away from the workplace (subject to federal and state law exceptions), the existence of non-psychoactive cannabis metabolites in hair, blood, urine, or other bodily fluids as determined by a drug screening test (subject to federal and state law exceptions).

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gallo is committed to providing reasonable accommodation for candidates with disabilities in our recruiting process. If you need any assistance or accommodation due to a disability, please let us know at 209.341.7000.

Gallo is enrolled in the Department of Homeland Security's E-Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.

E-Verify Notice

Right to Work

Employee Polygraph Protection Act

Family Medical Leave Act

USERRA Notice