Brand Growth Manager: Hybrid, Data-Driven Portfolio Lead

Eastland Food; Jessup (MD); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health, Dental, and Vision Insurance

401(k) plan with company matching

Paid Time Off (PTO) - 15 days per year

Flexible working hours with hybrid/rem

Professional development and wellness

Job summary

Eastland Food Corporation seeks a tactically experienced Brand Marketer to drive growth across key vendor brands. This IC role owns ATL marketing execution, omnichannel media budgets, and vendor partnership management, with high autonomy coordinating with Design, Sales, NPD, and e-Commerce to lift brand awareness, consumer conversion and sales velocity.

Reporting to the Marketing Director, you lead campaigns from strategy through execution, analyze POS and retail performance, manage budgets, and

Qualifications

• 3–6 years of progressive brand marketing experience in CPG, Food & Beverage, or wholesale distribution.
• Analytical capability to extract actionable commercial insights.
• Campaign execution across social media, influencer partnerships, SEO and POP programs.
• Sales enablement mastery and ability to create compelling materials for reps and vendors.
• Strong cross-functional collaboration with design, sales and operations.
• Strategic curiosity with willingness to learn total cycle brand management; bilingual abilities are a plus.

Responsibilities

• Brand Strategy & In-House Campaign Execution: budget ownership and ATL/omni-channel campaigns.
• Retail & Point-of-Sale Insights: analyze POS data and inform inventory and channel investments.
• Commercial Partnership: develop sales materials and collaborate with brokers and design.
• Vendor Relationship Management: manage vendor liaison, POs and promotional reimbursements.
• Cross-Functional Alignment & Product Positioning: lead NPD positioning and portfolio reviews; align on trade promotions.

Skills

Brand marketing

CPG

Food & Beverage

Wholesale distribution

Education

Bachelor's degree

Marketing

Business Administration

Communications

Economics

Job description

Eastland Food Corporation seeks a tactically experienced Brand Marketer to drive growth across key vendor brands. This IC role owns ATL marketing execution, omnichannel media budgets, and vendor partnership management, with high autonomy coordinating with Design, Sales, NPD, and e-Commerce to lift brand awareness, consumer conversion and sales velocity.

Reporting to the Marketing Director, you lead campaigns from strategy through execution, analyze POS and retail performance, manage budgets, and