Growth & Brand Marketing Manager

Anchor Ingredients Co.; Fargo (ND); On-site; USD 90,000 - 120,000; Full time

Job summary

Anchor Ingredients seeks a Marketing Manager to lead brand strategy, multi-channel campaigns, and the integration of marketing tech. You will drive content, digital advertising, and PR efforts while partnering with sales, HR, and operations to deliver measurable outcomes.

The role emphasizes data-driven decision-making, SEO/SEM, analytics, and creative direction across traditional and emerging channels in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 5+ years of progressive marketing experience with ownership of strategy and execution.
• Proven ability to develop and execute integrated marketing campaigns that drive measurable results.
• Experience leveraging marketing technology (marketing automation, analytics, CMS, digital advertising platforms) to optimize performance.
• Strong understanding of traditional and digital marketing channels, including SEO, SEM, email, and social media.
• Excellent writing, editing, and content development skills across multiple audiences and platforms.
• Strong analytical skills with the ability to translate data into actionable insights.
• Effective communication and presentation skills with the ability to influence stakeholders.
• Working knowledge of Adobe Creative Suite, Figma or similar tools, with ability to provide design direction.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Demonstrated ability to work both independently and collaboratively.

Responsibilities

• Brand Management: Lead the development and evolution of the company’s brand identity, positioning, and messaging.
• Campaign Development: Design and execute integrated, multi-channel campaigns leveraging digital, social, print, and emerging platforms.
• Event Management: Plan and execute company conferences, trade shows, and key internal and external events.
• Marketing Technology & Digital Enablement: Own and optimize the marketing technology stack, including marketing automation platforms, website CMS, analytics tools, and digital advertising platforms.
• Digital Marketing: Lead digital strategy including website management, SEO/SEM, online business profiles, email marketing, and social media.
• Earned Media Management: Drive public relations strategy, including press releases, media outreach, and brand storytelling.
• Content Strategy: Develop and oversee content strategy aligned with brand messaging and business objectives.
• Branded Product Management: Oversee branded merchandise strategy, including vendor management, online storefronts, inventory, and gifting programs.
• Performance Monitoring & Analytics: Establish KPIs and leverage analytics tools to track performance across all marketing initiatives.
• Budget Management: Manage marketing budgets with a focus on ROI, prioritizing investments in high-impact channels and technology solutions.
• Cross-Functional Collaboration: Partner with sales, procurement, sustainability, HR, technology, and other teams to ensure alignment.

Skills

Strategic marketing

Brand management

Content development

Digital marketing

Analytics

Campaign design

Cross-functional collaboration

Written communication

Presentation skills

Adobe Creative Suite knowledge

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Marketing automation

CMS

Digital advertising platforms

Analytics tools

Job description

Anchor Ingredients seeks a Marketing Manager to lead brand strategy, multi-channel campaigns, and the integration of marketing tech. You will drive content, digital advertising, and PR efforts while partnering with sales, HR, and operations to deliver measurable outcomes.

The role emphasizes data-driven decision-making, SEO/SEM, analytics, and creative direction across traditional and emerging channels in a fast-paced environment.