Growth-Focused Integrated Marketing Manager (Hybrid)

Socket.dev; Boston (MA); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Flexible PTO

Sick Days

Paid National Holidays

401(k) after 90 days

Health benefits

Growth opportunities

Hybrid work model

Job summary

Material Bank, based in Boston, seeks an Integrated Marketing Manager to lead growth-oriented marketing across channels, defining audience insights and messaging strategies. This role collaborates with Creative, Content, Performance Marketing, Lifecycle, and MarTech to develop cohesive programs and testing roadmaps that turn opportunities into impact.

You will own briefs, guide creative and content testing, and drive analytics to optimize campaigns and audience engagement in a fast-paced hybrid

Qualifications

• 5+ years of experience in integrated marketing, brand marketing, growth marketing, or a related field.
• Experience developing and executing integrated marketing strategies across multiple channels.
• Ability to translate business objectives and audience insights into strong creative briefs and actionable marketing plans.
• Strong creative judgment and experience developing messaging, creative, and content testing strategies.
• Strong analytical instincts and ability to translate campaign performance and audience insights into recommendations.
• Excellent communication, cross-functional collaboration, and project management skills.
• Ownership mindset, curiosity, adaptability, and proactive problem solving.
• Comfort operating in a fast-paced, evolving environment and bringing structure to new opportunities.

Responsibilities

• Lead integrated marketing strategy and planning for new growth initiatives and audience expansion.
• Develop audience and messaging insights through research, testing, and campaign performance, translating learnings into clear recommendations.
• Own creative and campaign briefs, partnering with Creative and Content teams to bring strategies to life.
• Build creative, content, and messaging testing roadmaps to identify what most effectively engages new audiences.
• Partner with Performance Marketing, Lifecycle, MarTech, and other channel owners to execute cohesive integrated plans across channels.
• Identify and evaluate relevant publications, partnerships, events, and other opportunities to reach priority audiences.

Skills

Integrated marketing

Brand marketing

Growth marketing

Cross-functional collaboration

Campaign planning

Audience insights

Creative briefs

Messaging strategy

Analytics

Project management

Job description

Material Bank, based in Boston, seeks an Integrated Marketing Manager to lead growth-oriented marketing across channels, defining audience insights and messaging strategies. This role collaborates with Creative, Content, Performance Marketing, Lifecycle, and MarTech to develop cohesive programs and testing roadmaps that turn opportunities into impact.

You will own briefs, guide creative and content testing, and drive analytics to optimize campaigns and audience engagement in a fast-paced hybrid