Brand Growth Leader, Toasteds & Carr's

Mars Incorporated; Chicago (IL); On-site; USD 134,000 - 185,000; Full time

Benefits offered by this job

Bonus

Job summary

Mars Incorporated seeks a Brand Manager for Entertainment Crackers to lead Toasteds and Carr's brand strategy, portfolio growth, and innovation. You will partner across a cross-functional team and manage a key licensing partnership to drive long-term brand growth.

The role requires 5+ years in CPG brand management, strong analytical and financial skills, and a track record of delivering market results. Expect ownership, pace, and collaboration across channels and external partners.

Qualifications

• Undergraduate degree required; MBA preferred, focus on Marketing/ Business is a plus.
• 5+ years of CPG brand management, marketing, or other relevant CPG experience.
• Strong general management, analytical, and financial skills (including Nielsen/IRI and budget management).
• Demonstrated track record of building, activating, and managing brand strategy to deliver consumer and business growth.
• Demonstrated ability to leverage insights and analytics to inform investment choices, prioritize strategic objectives and maximize results.
• Proven ability to lead cross-functional teams and agency partners in a matrixed environment, aligning stakeholders and driving high-quality execution.
• Experience developing innovation pipelines and leading initiatives from insight and concept through commercialization and launch.
• Expertise with integrated marketing strategy, including optimizing across channels, guiding creative development, and managing external stakeholders
• Bias for ownership and action, with sound judgment, comfort navigating ambiguity, and the ability to move work forward at pace.
• Passion and experience with people management is a benefit, including coaching and developing indirect team members.

Responsibilities

• Set the vision: own annual plan and long range strategy for Toasteds and Carr's, using insights to define priorities and drive growth.
• Monitor brand health and performance, diagnose opportunities and risks, and translate learning into actions.
• Build and advance consumer-led innovation and renovation, develop robust business cases, and lead cross-functional teams through launch.
• Champion and strengthen each brand's positioning, assets, and execution across consumer and customer experiences.
• Strategic lead for omni-channel acceleration across the DTM cracker portfolio with digital partners.
• Support growth strategy by leading cross-brand initiatives and identifying whitespace opportunities.
• Manage brand performance, forecasts, budgets, and investment trade-offs with senior leaders and functions.
• Coach and develop team members and foster ownership, collaboration, and high standards.

Skills

Brand management

Cross-functional leadership

Analytical skills

Financial skills

Strategic thinking

Portfolio strategy

Insights to action

Leadership with agencies

Innovation development

Education

Undergraduate degree

MBA preferred

Tools

Nielsen/IRI

Job description

Mars Incorporated seeks a Brand Manager for Entertainment Crackers to lead Toasteds and Carr's brand strategy, portfolio growth, and innovation. You will partner across a cross-functional team and manage a key licensing partnership to drive long-term brand growth.

The role requires 5+ years in CPG brand management, strong analytical and financial skills, and a track record of delivering market results. Expect ownership, pace, and collaboration across channels and external partners.