Brand Manager, Premium Snacks: Innovation & Growth

Mars; Chicago (IL); On-site; USD 134,000 - 185,000; Full time

Benefits offered by this job

Mars University access

Industry-competitive salary and full福利

Job summary

Mars seeks a Brand Manager for Toasteds and Carr’s to lead strategy, growth, and execution across brand stewardship, portfolio strategy, and innovation. You will work with cross-functional partners and external licensing to drive strong consumer and business results.

Based in the US, you will own annual and long-range plans, manage performance metrics, and guide an omni-channel agenda while safeguarding brand positions and assets.

Qualifications

• Undergraduate degree required; MBA preferred, focus on Marketing/ Business is a plus.
• 5+ years of CPG brand management, marketing, or other relevant CPG experience.
• Strong general management, analytical, and financial skills (including Nielsen/IRI and budget management).
• Demonstrated track record of building, activating, and managing brand strategy to deliver consumer and business growth.
• Demonstrated ability to leverage insights and analytics to inform investment choices, prioritize strategic objectives and maximize results.
• Proven ability to lead cross-functional teams and agency partners in a matrixed environment, aligning stakeholders and driving high-quality execution.
• Experience developing innovation pipelines and leading initiatives from insight and concept through commercialization and launch.
• Expertise with integrated marketing strategy, including optimizing across channels, guiding creative development, and managing external stakeholders
• Bias for ownership and action, with sound judgment, comfort navigating ambiguity, and the ability to move work forward at pace.
• Passion and experience with people management is a benefit, including coaching and developing indirect team members.

Responsibilities

• Set the vision: own annual plan and long range strategy for Toasteds and Carr’s, using consumer, category, competitive, and financial insights to define priorities and deliver sustainable, profitable growth.
• Monitor brand health and business performance, diagnose opportunities and risks, and convert learning into decisive action and continuous improvement
• Build and advance a consumer-led innovation and renovation pipeline, develop robust business cases, and lead cross-functional teams through commercialization and launch.
• Champion, protect and strengthen each brand’s positioning, identity, and distinctive assets while ensuring consistent, relevant execution across consumer and customer experiences.
• Strategic lead for omni-channel acceleration across total DTM crackers portfolio, partnering with digital commerce teams to strengthen online fundamentals and drive share growth.
• Support development of the DTM Cracker portfolio growth strategy by leading cross-brand initiatives, identifying whitespace opportunities, evaluating investment priorities, and translating insights into actionable business recommendations.
• Manage brand performance, portfolio choices, forecasts, budgets, and investment trade-offs in partnership with Brand leadership, Finance, Sales, Insights, Media, Supply, R&D and other key functions.
• Coach and develop team members where applicable and foster a culture of ownership, collaboration, inclusion, and high standards.

Skills

Brand management

Market research

Budget management

Cross-functional leadership

Nielsen/IRI data

Innovation pipeline

Financial analysis

People management

Channel optimization

License management

Education

MBA preferred

Undergraduate degree in Marketing/Business

Job description

Mars seeks a Brand Manager for Toasteds and Carr’s to lead strategy, growth, and execution across brand stewardship, portfolio strategy, and innovation. You will work with cross-functional partners and external licensing to drive strong consumer and business results.

Based in the US, you will own annual and long-range plans, manage performance metrics, and guide an omni-channel agenda while safeguarding brand positions and assets.