Brand Growth Manager — Toasteds & Carr’s

Mars, Incorporated and its Affiliates; Chicago (IL); On-site; USD 134,000 - 185,000; Full time

Job summary

Mars, Incorporated and its Affiliates is seeking a Brand Manager for Entertainment Crackers to lead Toasteds and Carr’s growth, with responsibility for strategy, portfolio, and omni-channel execution. You will translate insights into plans, guide a cross-functional team, and manage a key licensing partnership to drive long-term brand performance.

The role emphasizes ownership, proactive execution, and a focus on consumer-driven innovation and profitable growth across all channels.

Qualifications

• 5+ years of CPG brand management or relevant experience.
• Strong general management, analytical and financial skills.
• Proven ability to lead cross-functional teams and manage agencies.
• Experience creating innovation pipelines from concept to launch.
• Expertise in integrated marketing and multi-channel execution.

Responsibilities

• Set vision and long-range strategy for Toasteds and Carr’s with consumer insight drivers.
• Monitor brand health, diagnose opportunities and drive action for growth.
• Lead a cross-functional team through commercialization and product launches.
• Champion brand positioning across channels and external partnerships.

Skills

Brand management

Marketing strategy

Cross-functional leadership

Analytics & budgeting

Innovation pipeline

External partnerships

Education

Undergraduate degree required

MBA preferred

Tools

Nielsen/IRI

Job description

Mars, Incorporated and its Affiliates is seeking a Brand Manager for Entertainment Crackers to lead Toasteds and Carr’s growth, with responsibility for strategy, portfolio, and omni-channel execution. You will translate insights into plans, guide a cross-functional team, and manage a key licensing partnership to drive long-term brand performance.

The role emphasizes ownership, proactive execution, and a focus on consumer-driven innovation and profitable growth across all channels.