Brand Growth Lead — Strategy, Innovation & GTM

ForceBrands; Little Chute (WI); Hybrid; USD 90,000 - 130,000; Full time

Job summary

ForceBrands is seeking a commercially minded Brand Manager to lead product strategy and day-to-day execution for a growing consumer brand. The role protects brand integrity, delivers marketing excellence, and drives growth across retail and e-commerce through planning, cross-functional collaboration, and disciplined execution.

You will partner with Sales, Marketing, and R&D to develop plans, launch products, and optimize the brand's performance using data-driven insights, forecasting, and clear

Qualifications

• At least three years of CPG brand management experience with large-scale brands (revenue $300M+).
• Strong experience in brand-led product categories and go-to-market execution.
• Willingness to travel up to 20% and collaborate across multiple functions.

Responsibilities

• Support development and execution of strategic plans to increase brand growth and equity across product categories and sales channels.
• Contribute to annual planning and forecasting to guide priorities and the product roadmap.
• Identify opportunities to build the brand through product innovation and marketing initiatives.

Skills

Brand management

Strategic planning

Leadership

Stakeholder management

Market research

Cross-functional collaboration

Education

Bachelor’s degree

MBA preferred

Job description

ForceBrands is seeking a commercially minded Brand Manager to lead product strategy and day-to-day execution for a growing consumer brand. The role protects brand integrity, delivers marketing excellence, and drives growth across retail and e-commerce through planning, cross-functional collaboration, and disciplined execution.

You will partner with Sales, Marketing, and R&D to develop plans, launch products, and optimize the brand's performance using data-driven insights, forecasting, and clear