Brand & Growth Leader for Higher Education & Enrollment

Lancaster Bible College | Capital Seminary & Graduate School; Pennsylvania; On-site; USD 120,000 - 160,000; Full time

Job summary

Lancaster Bible College | Capital Seminary & Graduate School seeks a Senior Director of Brand and Growth Strategist to lead brand strategy, institutional growth, and audience engagement across all audiences, including students, families, alumni, churches, employers, donors, and the broader community.

The role drives growth through integrated marketing, communications, and enrollment strategies, using data science and market insights to strengthen reputation and regional impact while aligning

Qualifications

• Bachelor’s degree required; Master’s preferred.
• 7–10 years of progressive leadership in marketing, communications, branding, or enrollment marketing; higher education marketing experience strongly preferred.
• Experience leading integrated marketing strategies and managing high‑performing teams.
• Experience overseeing brand development, digital marketing strategy, enrollment campaigns, and agency/vendor partnerships.
• Proven ability to lead institution‑wide marketing and communications strategies that drive measurable growth and brand strength.
• Deep familiarity with SEO/SEM, CRM automation, enrollment marketing funnels, analytics platforms, and digital advertising strategy.
• Strong understanding of branding, storytelling, audience development, and market positioning.
• Exceptional project management, leadership, collaboration, and organizational skills.
• Demonstrates emotional intelligence and alignment with Christian higher education mission.

Responsibilities

• Lead marketing and communications strategy aligned with enrollment and institutional priorities.
• Oversee brand management, digital strategy, and enrollment marketing alignment.
• Direct reports and manage external agencies and vendors.
• Drive audience engagement and regional recruitment visibility.
• Ensure integrated campaigns across undergraduate, online, graduate, seminary, and advancement initiatives.

Skills

Leadership

Brand development

Marketing strategy

Enrollment marketing

Analytics & data-driven decisions

Cross-functional collaboration

Executive communication

Project management

Education

Bachelor’s degree

Master’s degree preferred

Tools

CRM automation

SEO/SEM

MarTech stack

Analytics platforms

Job description

Lancaster Bible College | Capital Seminary & Graduate School seeks a Senior Director of Brand and Growth Strategist to lead brand strategy, institutional growth, and audience engagement across all audiences, including students, families, alumni, churches, employers, donors, and the broader community.

The role drives growth through integrated marketing, communications, and enrollment strategies, using data science and market insights to strengthen reputation and regional impact while aligning