Brand & Growth Strategy Lead — Higher Education

Lancaster Bible College; Lancaster (Lancaster County); On-site; USD 120,000 - 180,000; Full time

Job summary

Lancaster Bible College is seeking a Senior Director of Brand and Growth Strategist to lead the institution’s brand, growth, and audience engagement strategies. This role shapes identity, enhances market presence, and drives enrollment through integrated marketing, communications, and analytics.

The leader will guide brand architecture, storytelling, and digital transformation, aligning efforts with mission and regional outreach to prospective students, families, alumni, churches, employers, and

Qualifications

• Bachelor’s degree required; Master’s preferred.
• Minimum 7–10 years of progressive leadership experience in marketing, communications, branding, or enrollment marketing.
• Higher education marketing experience strongly preferred.
• Demonstrated experience leading integrated marketing strategies and managing high-performing teams.
• Experience overseeing brand development, digital marketing strategy, enrollment campaigns, and agency/vendor partnerships.

Responsibilities

• Lead marketing and communications strategy aligned with enrollment and institutional priorities.
• Strengthen and expand the college’s brand awareness and market positioning.
• Develop strategies to increase regional recruitment visibility and audience expansion.
• Supervise the Marketing & Communications department and manage external agencies and partners.
• Oversee digital strategy, content, PR, and conversion-focused marketing initiatives.

Skills

Brand strategy

Growth strategy

Audience insights

Marketing leadership

Enrollment marketing

Digital marketing

Team leadership

Budget management

Higher Ed marketing

Storytelling

Education

Bachelor's degree

Master's preferred

Tools

CRM automation

SEO/SEM

Analytics platforms

Digital advertising

MarTech

Job description

Lancaster Bible College is seeking a Senior Director of Brand and Growth Strategist to lead the institution’s brand, growth, and audience engagement strategies. This role shapes identity, enhances market presence, and drives enrollment through integrated marketing, communications, and analytics.

The leader will guide brand architecture, storytelling, and digital transformation, aligning efforts with mission and regional outreach to prospective students, families, alumni, churches, employers, and