Marketing Manager

Coneybeare, Llc; California (MO); On-site; USD 120,000 - 180,000; Full time

Job summary

Coneybeare, Llc is seeking a Senior Marketing Manager to own and accelerate our marketing function. This revenue-focused role requires learning our customers and processes, then executing quickly to grow revenue within our existing base while building brand, content, and sales enablement for field teams.

The role combines strategic brand storytelling, digital marketing, and CRM automation to drive lead generation, cross-sell, and customer retention.

Responsibilities

• Brand, storytelling & social transformation: Own and, over time, take over production of flagship video content series, building employee pride, engaging customers and prospects, and elevating industry standing.
• Lead social and content transformation: build a video-first content library (YouTube, LinkedIn, website, social) on a cadence planned quarterly, driving organic growth and brand recognition.
• Own brand standards and voice across all channels, plus all internal and external communications.
• Produce a steady stream of content—market updates, product and spec changes, customer testimonials, and instructional videos that resonate with customers beyond traditional promotion.
• Manage all company social media accounts and own distribution across channels.
• Own sales tools and customer-facing collateral so reps can focus on prospecting and closing.
• Keep product line cards current and build customizable customer presentations communicating features, benefits, and value, not just price.
• Know and leverage vendor programs with major brand partners.
• Own Salesforce and marketing automation (Pardot / Marketing Cloud Account Engagement).
• Own the company website end-to-end — UX, content, SEO, and lead generation.
• Turn customer and purchase data into targeted, segmented campaigns.
• Drive cross-sell across our full offering by educating customers on everything we provide.
• Build always-on customer touchpoints between orders: retargeting, reminders, and account-level recommendations based on history.
• Identify white-space opportunities in the existing base and build strategies to win them.
• Build direct marketing relationships with primary lubricant vendors and map co-op programs; ship co-branded work.
• Track every campaign with attribution; report performance and ROI monthly to GM.

Job description

We are building our marketing function from the inside out, and we’re hiring a Senior Marketing Manager to own it. This is a revenue-focused role: someone who learns our marketing and our customers, then executes fast and simply to grow revenue inside our existing customer base — while building the brand, content, and sales enablement our field and customers need. It’s a player-coach seat with real runway to build a team as results earn it.

Key Responsibilities

Brand, Storytelling & Social Transformation

• Own and, over time, take over production of our flagship video content series — brand storytelling that builds employee pride, engages customers and prospects, and elevates our standing in the industry.
• Lead our social and content transformation: build a video-first content library (YouTube, LinkedIn, website, and social) on a cadence planned and committed a quarter at a time, driving organic growth and brand recognition ahead of a market still leaning on traditional promotion.
• Own our brand standards and voice across every channel, plus all internal and external communications.
• Produce a steady stream of content — market updates, product and spec changes, customer testimonials, and instructional videos, which resonate with our customers more than traditional promotion.
• Manage all company social media accounts and own distribution and publishing across channels.
• Own our sales tools and customer-facing collateral so reps can focus on prospecting and closing, not building their own materials.
• Keep product line cards current and build customizable customer presentations that communicate features, benefits, and value — not just price.
• Know and leverage our vendor programs across the major brand partners.

Digital, CRM & Marketing Automation

• Own Salesforce and marketing automation (Pardot / Marketing Cloud Account Engagement).
• Own the company website end-to-end — UX, content, SEO, and lead generation.
• Turn our own customer and purchase data into targeted, segmented campaigns.
• Drive cross-sell across our full offering — fuel, lubricants, DEF, cardlock, ISO Clean, and services — by consistently educating customers on everything we provide.
• Build always-on customer touchpoints between orders: retargeting, order and usage reminders (including SMS), and account-level recommendations based on purchase history.
• Identify white-space opportunities in the existing base and build strategies to win them.
• Build direct marketing relationships with our primary lubricant vendors (Chevron, Shell, Phillips 66, Castrol); map and activate available co-op marketing programs and ship co-branded work.
• Track every campaign with attribution; report performance and ROI monthly to the General Manager.